BU048- Integrated Management Project Individual Assessment 2022

BU048- Integrated Management Project (IMP)
Individual Assessment
Justification for Choice of Research Strategies and
Methodologies
Unique protein supply for Gym members in New Zealand Research Project:

Table of Contents
1. Introduction..................................................................................................................................3
2. Discussion....................................................................................................................................3
2.1. Research strategies....................................................................................................................3
2.1.1. Survey....................................................................................................................................4
2.1.2. Case Study.............................................................................................................................5
2.1.3. Narrative Inquiry...................................................................................................................5
2.1.4. Ethnography...........................................................................................................................6
2.2. Research question and selected research methods....................................................................7
2.2.1. Research question and methods outline.................................................................................7
2.2.2. Appropriate research methodology and research strategies..................................................9
3. Conclusion.................................................................................................................................10
References......................................................................................................................................12

1. Introduction
Some of the most important factors in the research project is research strategy and
research methodology. This research strategy and methodology is important in the case of the
research project called the Vending machine that offers protein supply to members of the gym in
New Zealand as it helps the researcher in gathering data, knowing the limitations and
identification of its uses. In order to the understand the factors affecting the Vending machine
providing protein supplies in new Zealand, market segmentation will be done such that it can
help in analysis and serving the market strategies that are effective for product promotion, this
technique is used. Research methodologies can also help in affecting the conclusion that provides
for influencing and researching the phenomenon. For this purpose research question, time,
research objectives and resources will be used by the researchers (Saunders, Lewis, & Thornhill,
2009). The overall goals of the research will be achieved by collection of appropriate data with
the help of research methodologies. In order to get the research results successfully, the research
questions will be answered by establishing and linking the research methodologies ((Austin &
Sutton, 2014). Therefore it associated with the research validity and it is also associated with
means that can be replicated.
2. Discussion
2.1. Research strategies
In order to get the detailed outline and to create successful results in time and in proper
order the action plan uses a step by step process to define the research strategy. It helps the
researchers in improving quality, in focusing and for saving time and resources. Various theories

are discussed for the purpose of this research and the research also describes the activities in
order to achieve the overall objectives and goals of the research (Dinnen, 2014).
The strategies that are commonly used for the purpose of conducting the research
systematically is as follows.
2.1.1. Survey
Survey help in answering all descriptive and exploratory questions and is one of the most
useful and popular strategies. Survey can be used for qualitative research in form of questions
that are open-ended, or it can be used in quantitative methods of research that is through
questionnaire that is generally rated numerically, or it can also make use of a mixed strategy such
as both the methods are used. The survey research is carried out to describe characteristics of
sample population and to acquire the necessary data over a short period of time (Check & Schutt,
2012).
In order to describe the sample structure and to collect the demographic data the survey
method is used. Surveys can also help in generating data based on behaviours which difficult tom
measure and it can be used in observational methods. However survey does not provide accurate
measurement it provides the estimates of the actual population. Surveys are not considered as
appropriate when historical context is to be considered and there can be many biases because of
inaccurate response and also lack of any response from all the respondents (Ponto, 2015).
Various methods can be used in survey research for gathering data with the help of
interviews and questionnaires. In case of questionnaire, it can be in form of a print and can be
mailed to the respondents whose Reponses are sought after and it can be delivered to the
respondents also with the help of internet or email or other applications such as Google forms