Research Methodology for Qualitative Study on Employee Behavior in Australian Hotels

Running Head: RESEARCH METHODOLOGY 1
RESEARCH METHODOLOGY
AURTHORS NAME
UNIVERSITY OF AFFILIATION

RESEARCH METHODOLOGY 2
Table of content
Introduction.................................................................................................................................................2
2.1 Research Methodology..........................................................................................................................3
2.1.1 Observation....................................................................................................................................3
2.1.2 Open-ended survey.........................................................................................................................3
2.1.3 Interview.........................................................................................................................................3
2.2 Population and sampling techniques and population sample...........................................................3
Population...........................................................................................................................................3
Sample technique................................................................................................................................3
Convenience sample........................................................................................................................3
2.4 Data analysis..........................................................................................................................................4
Conversation analysis......................................................................................................................4
Correlation.......................................................................................................................................4
Descriptive statistics........................................................................................................................4
2.5 Ethical consideration.............................................................................................................................4
2.6 Research limitation................................................................................................................................4
References...................................................................................................................................................5
Appendix......................................................................................................................................................6
Questions.............................................................................................................................................6

RESEARCH METHODOLOGY 3
Introduction
Qualitative research is the social science type of research that collects the information and work
with non-numeric data. The non-numeric data seeks to elaborate the meaning of data that helps a
person have a deeper understanding of social life through the study of population targeted.
Qualitative research comprises of the following methods, immersion and observation, interviews
and content analysis of the visual and textual materials, focus groups and open-ended surveys.
(Coffey&Atkinson,2010).
Purpose of qualitative research
Qualitative research focuses on the people experience and their everyday lives. Therefore it
creates theories through the use of an inductive method that it has lent itself, which can further be
tested with research.(Denzin&Lincon,2012).
Qualitative research does an investigation on the interpretations, meaning, symbols and social
life relations. It produces a study that is descriptive, and the researcher must interpret through the
use of rigorous and methods that are systematic and analyze them.
2.0 Research Methodology
The different methodology was used to collect data for the analysis. The method used for data
collection included observation, survey, and an interview.
2.1Data Collection
2.1.1 Observation
The researcher used the direct observation method to observe the employees as they carried out
there day to day activities without any interference or participation. This type of research is
unknown to those people under study and is often conducted in public place where the people do

RESEARCH METHODOLOGY 4
not have a reasonable expectation of privacy (Merriam, 2014). A researcher can observe how
work ethics are followed in the organization. A researcher can be observant on how the hotels
increased requirements carry out their business responsibly and ethically.
2.1.2 Open-ended survey
Majority of the study is designed to generate data that is quantitative; the open poll is created to
provide qualitative data that can allow qualitative data generation (Merriam, 2010). The research
on the Australian hotel seeks to understand reasons as to why the employee behave in a certain
way, and the impacts that the employee behavior has on the consumer satisfaction.
Research instrument
Independent variable is the variable that can be controlled to test the effect of the dependent
variable. The independent variable is work ethics
List the five key features of the theory what makes this theory work
 Inputs: input comprises of all the different contribution that the employee believes they
bring to the job which includes their education, experience and loyalty.
 Outcomes: outcomes comprise of the rewards that the employee perceive they obtain
from their jobs and employers it can take a form of benefit.
 Over rewarded: suppose an employee fell over, the theory suggests that they will feel an
imbalance and will seek to restore the relationship with their employer.
 Equity: suppose the employee perceive investment, they will be motivated to contribute
continuously and act about the same level.