Business Plan for Game Stock Exchange

BUILD A BUSINESS

Contents
SECTION ONE: BUSINESS OVERVIEW....................................................................................1
Business summary..................................................................................................................1
Business aim and objective....................................................................................................1
Core services and products.....................................................................................................1
SECTION TWO: MANAGEMENT STRUCTURE.......................................................................1
Professional team skills..........................................................................................................1
Team member’s responsibilities and roles.............................................................................2
SECTION THREE: THE MARKET...............................................................................................2
Target market..........................................................................................................................2
Competitive advantage/USP...................................................................................................3
SECTION FOUR: MARKETING...................................................................................................3
Market research......................................................................................................................3
Competitor analysis................................................................................................................3
Marketing strategy..................................................................................................................4
SECTION FIVE: OPERATIONS AND LOGISTICS.....................................................................5
Set up costs.............................................................................................................................5
Monthly fixed cost..................................................................................................................5
SECTION SIX: COST AND PRICING STRATEGY....................................................................6
Margins...................................................................................................................................6
Mark-ups.................................................................................................................................6
Pricing strategy.......................................................................................................................6
SECTION SEVEN: FINANCIALS.................................................................................................6
Cash flow................................................................................................................................6
Plus 3-year forecast................................................................................................................7
REFERENCES................................................................................................................................9

SECTION ONE: BUSINESS OVERVIEW
Business summary
Gaming industry is one of the emerging industry not only in terms of entertainment but
also in terms of economic growth and development too ((Li, Gao and Li, 2012). as per Microsoft
approx. 2 billion gamers play games online and this number is enough to define the craze and
passion of youngsters behind computers and video games. In order to achieve an efficient
organisational plan, finding plans which are efficient in solving their problems and priorities
more efficiently is important for a company. There is a business plan proposed of construct a
Game Shop name “Game stock exchange” at Telford Road, Basingstoke, Hampshire, UK.
Business aim and objective
Aim of “Game stock exchange” is
 To become a best gaming retailer in the UK.
 To enhance trend among youngsters towards online gaming.
 To accomplish a sustainable and developed organisational structure.
Core services and products
The key products of Game Stock Exchange would be providing gaming consoles, play
stations like PS4, Xbox. Accessories as GTX graphic cards, gaming drives (CDs/DVDs),
gamepads and microphones. The shop will also provide the facility of subscribing games, online
playing gaming at fixed charged, rental services of play stations, seasonal passes.
SECTION TWO: MANAGEMENT STRUCTURE
Professional team skills
A team of professional and skilled team members are required in order to support the
business structure (Arachchilage and Cole, 2016). Collaborative strong analytical skills to
understand the complex business requirements and ability to work as part of a team are some
skills required in a team. The shop requires high quality skilled gamers who understand the basic
knowledge about new games and providing creative plans order to design the gaming structure of
the shop.
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Team member’s responsibilities and roles
Market research analyst: this will evaluate frequent research and study about the trending
games and playing stations available in the market. the key role of market research analyst would
provide the relevant facts and cost of introducing new gaming products in the shop (Rezaei and
Ghodsi, 2014).
Technical support Specialist: Specialists in technical support are the connection around
game companies as well as the audience. It employs data centres to assist clients with working
games and equipment problems. Support professionals respond to questions through telephone,
online communication and email.
Animator and sound artist: Sound artist and animators creates the sequence that create the
structure in such a computer game, along with the personalities and the climate, using cultured
software. The sound artist will analyse the quality of sound of different gaming versions.
Video game testers: This will keep checking new games and the game play in different
modes as easy, medium and hard. The role of game testers would be associated in providing
feedbacks and suggestions to customers and management authorities.
Marketing manager: The marketing manager will analyse the competitive environment
and suggest best possible ways to improve the structure of shop in appropriate format. The
marketing manager also analyse the budget for executing the marketing plan properly.
Sales representative: The sales representatives will promote the products and services through
online promotions tools, social media sources and spreading prototypes (Asgari, Afshar and
Madani, 2013).
SECTION THREE: THE MARKET
Target market
The target market mainly depends upon the type of game structure and requirements of
different type of gamers. It is observed that the industry for games is altering over period,
looking more closely into how the key trends of the sector are developing, such as the growth of
female players, and also how companies can efficiently aim this generation of gamers.
Youngsters, game developers and programmers, kids are the target audiences of the entity. The
age of targeted audience will be between 10-35 years.
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