Build Customer Relationships and Loyalty

BUILD
CUSTOMER
RELATIONSHIPS
AND
LOYALTY

Contents
INTRODUCTION....................................................................................................................................................................... 3
MAIN BODY.............................................................................................................................................................................. 3
1. Have staff offer personalised and professional service to you? identify and explain improvements you would
recommended to promote repeat business...............................................................................................................................3
2. Does Staff recognize and acknowledge the facts that they repeat to customers...............................................................4
3. Is Staff able to provide tailored recommendation for products and services based on their need recommendation and
explain improvements?............................................................................................................................................................4
4. Do you consider yourself to be a brand advocate? Why/ Why not?.................................................................................5
6. Have the benefits of the loyalty program been clearly explained to you?........................................................................5
7. Does the loyalty program makes you are more likely to shop with the retailer in the future?..........................................5
8. Does the retailer provide products and services that keep up with the latest trends?.......................................................6
9. Consider a time they have made a complaint. Explain whether the staff members..........................................................6
10. Explain any improvements they would suggests to their complaints handling practices.............................................6
11. Did the retailer comply with consumer protection and privacy legislation?.................................................................6
CONCLUSION........................................................................................................................................................................... 7
REFERENCES............................................................................................................................................................................8

INTRODUCTION
In market for any organization the customer loyalty is most important thing which management have concern to
build with their customer in market. In market it is important for customers that they have good customer support
so that management able earn profits in organization. In any organization success the most important thing is
customer support in market towards their organization (Abou-Shouk and Soliman, 2021). Customer loyalty helps
organization to accomplish their objectives and able to sustain long-term period in market. In this report it includes
that how staff offered personalised and professional service to and identify and explain improvements you would
recommend to promote repeat business and do staff recognize and acknowledge the fact that they repeat for
customer and staff able to provide tailored recommendation for products and services based on their needs and it
also include consider them as a brand advocate and explain why and why not? It also includes organization offer a
loyalty program and provide details if they agree and explain all loyalty benefits. It also includes loyalty program
which insist them to shop in future with their retailers in future and there retailers provide products and service with
latest trends. It also include the time when they made a complaint and explain that complaint in brief and explain
any improvement that would require in complaint handling practices. It also includes the retailer comply with
consumer protection and privacy legislation.
MAIN BODY
1. Have staff offer personalised and professional service to you? identify and explain improvements you
would recommended to promote repeat business
Yes, staff offer me personalise and professional services and this will identify by many ways.
Understand Audience:
If they want offer personalize service to their customer in organization effectively then it is very important
that they first understand audience mind set and they have to know their target audience (Balci, Caliskan
and Yuen, 2019). This is also involving many process that management have to follow to offer personalised
and professional service to customers.
Be Fully Omni channel:
The management have to make key components in which management have to know their past interaction
history with across all communication channels and it help management to know their customer behaviour
so that they provide better service to them and they satisfy their customer so that customer also feel good.
Call them by their name:
The management have to take name of customer in starting as professional and after that if management
take their name with respects then it make their customer feel royal and management can make easily bond
with customer and it will help customer to make best moment with their organization (Ghali, 2021).