Building A Sustainable Organisation

This report evaluates the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as strategic managers for sustainable business management. It discusses the key concepts for strategic business management application for sustainability problems. It also explores the economical and ethical dilemmas faced by strategic leaders in balancing long and short-term goals.

Building A Sustainable
Organisation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK 1............................................................................................................................................1
Critical evaluation of the roles and responsibilities of Christoph Gebald and Jan Wurzbacher
as the strategic managers along with the discussion of the key concepts for the strategic
business management application for the sustainability problems..............................................1
TASK 2............................................................................................................................................4
Discussion of economical as well as ethical dilemmas which is to be faced by the strategic
leader in long- and short-term balancing.....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Sustainability is one of the essential components for the business which is concerned with the
long-term existence of the company and also focuses on the renowned of the large organisation.
Development of the sustainable organisation problems needs to go through different types of
channels and problems (Cruz-Jesus, Pinheiro and Oliveira, 2019). It is not easy for an
organisation to be a sustainable organisation but the adoption of sustainable practices allows
them to create a long tern demand of their products and also it helps them to be innovative their
offering. This project report includes the Critical evaluation of the roles and responsibilities of
Christoph Gebald and Jan Wurzbacher as the strategic managers along with the discussion of the
key concepts for the strategic business management application for the sustainability problems. It
also includes discussion of economical as well as ethical dilemmas which is to be faced by the
strategic leader in long- and short-term balancing.
MAIN BODY
TASK 1
Critical evaluation of the roles and responsibilities of Christoph Gebald and Jan Wurzbacher as
the strategic managers along with the discussion of the key concepts for the strategic
business management application for the sustainability problems.
Christoph Gebald as well as Jan Wurzbacher explains that the entrepreneurial venture of their
business in which their products are produced was resulting in carbon dioxide which creates a
negative impact on the environment. There is an increase in carbon dioxide to be related to
business activities in the environment on a continuous basis. It results in an increase in the global
warming and also it creates concern for the environment all over the world. Vision of these
entrepreneur is to reduce the carbon emission with 1% in the environment throughout the whole
world (Jack, Plahe and Wright, 2022). It is one of the most sensitive concerns in the whole world
and in order to carry out business in such a situation require the permission of the government as
well as environmental bodies in order to ensure them that their working will create an
opportunity for business and also it is not contributing to the decreasing of the pollution level of
the environment. There are various roles as well as responsibilities to be fulfilled by Christoph
Gebald and Jan Wurzbacher in context to be sustainability leader are mentioned below:
1

Concerning for the employee health and people living nearby: There are different plant
existed in nearby location where people living. These plants release harmful pollutants and
carbon emission which is creating negative impact over the health of people. These people who
impacted with the pollution can be he employees of the company or the people who are living
near there. It is responsibilities of the managers of the company to look for these things in order
to look for these things and also for overcoming of it.
Predicting future organisation: Sustainable organisation are those which are operating for the
long term and also ensure completion of things on time. It is also important for the sustainable
managers to analyse the present and future demand in the market. It is also important for them to
offer customers with greater satisfaction (Khan and et. al., 2020).
There are different types of tools and concepts in the field of the strategic business management
which are related to sustainability. These tools and concepts related to analysation of
sustainability are mentioned below:
OKR: Objectives and key results can be described as the framework which is used for purpose
of goal setting and also for tracking of outcomes that analyse the current and potential business
performance. It is important in order to finding out the different measures for increasing the
performance. Christoph Gebald and Jan Wurzbacher also using these tools in their
entrepreneurial venture which is based on sustainability. It enables them for setting objectives
and also for collecting the carbon dioxide from the environment in order to build a profitable
venture and also for keeping the environment safe (Lópezand et. al., 2019). During the period of
finishing of the operating cycle, it is completing the objectives and also it allows them for
purpose of comparing of actual results with the desired result for analysation of deviation. These
deviations provide assistance to the company for purpose of future planning as well as strategic
management.
SWOT analysis:
It is a tool which is used by the company as a strategic tool for analysation of internal as well as
external business environments. This tool is also used by the company for purpose of
identification of strengths, weakness, threats and opportunities. An explanation of the different
components of this tool is mentioned below:
 Strength: Entrepreneurial venture of Christoph Gebald and Jan Wurzbacher is based on
sustainability which is one of the powerful areas that provide them a competitive
2

advantage. Another strength of Christoph Gebald and Jan Wurzbacher is that they had
funds available in large amount which can be used by them for purpose of their business
and also for making the actual ideas.
 Weakness: Different types of inabilities of business venture of Christoph Gebald and Jan
Wurzbacher create negative impact over their business. Lack of knowledge about the
industry is also results in negative impact over the business (Prinos, 2021).
 Opportunity: Business growth is one of component which provides the opportunities to
the business in the marketplace. Christoph Gebald and Jan Wurzbacher is a business
which is focusing on building a new market where there is no competition which creates
opportunities for their business and also it results in the huge demand in the marketplace.
 Threat: It includes different factors due to which business faces failure. Different threats
to be occur in the entrepreneurial venture is the results of rules and regulations of the
government for purpose of minimisation of power and also it does not allow for
implementing of the business to environment concern.
PESTEL analysis: It refer to a strategic tool which is used by the business for purpose of
scanning of the external environment to identify factors which is creating influence over the
business. Explanation of different component of this tool in context to the business venture is
mentioned below:
Political Factors: There are different types of government policies and regulation which is
considered by business in their organization that creates influence over the environmental
concern. An entrepreneurial venture of Christoph Gebald and Jan Wurzbacher needs to consider
rules and regulations in their organization.
Economic Factors: It includes various types of factors that are to be considered by the economy
of the country like income level, employment level, demand as well as supply. The income level
in the UK is high which allows Christoph Gebald and Jan Wurzbacher to get the opportunity to
be able to sell their products at a high price (Rajah, Dawson and Aylett, 2019).
Social Factors: People of the UK are highly educated and understand the importance of
environmental concern. There is also a high demand of the product among people who are based
on sustainability. It creates opportunities for the business of Christoph Gebald and Jan
Wurzbacher.
3

Technological Factors: It considers factors related to technology and innovation. There is
technological upgradation in the UK which provide opportunities to Christoph Gebald and Jan
Wurzbacher to develop and adopt technology to company to control the emission level in the
economy.
Legal Factors: There are different laws which are to be consider by Christoph Gebald and Jan
Wurzbacher which cause delay in decision making of the company and also it creates negative
impact over the operation of the business (Ricciardelli and Borgonovi, 2018).
Environmental Factors: Increasing environmental awareness in the UK is creating a positive
impact over the business venture of Christoph Gebald and Jan Wurzbacher. It will create high
demand of the product of the company which is important for them to get success.
TASK 2
Discussion of economical as well as ethical dilemmas which is to be faced by the strategic leader
in long- and short-term balancing
Different types of ethical and economical dilemmas are there which is to have occurred in the
path of managers and leaders in a business enterprise. There is uncertainty in the life of people in
which they are not aware of what can happen in their life in the future. There are different types
of roles and responsibilities to be possessed by the leaders in the business. In order to fulfill all
these responsibilities, they require different dilemmas which assist them to solve problems
occurred at the workplace (Sim, 2019). Economic dilemmas are the ones that are related to the
choice of economic factors like money as well as ethical ones which are important for social well
being and also it is important for purpose of understanding of the responsibilities of self-being of
leaders for which the employees are working. Some of the dilemmas of leaders in context to the
economic and ethical terms are mentioned below:
Managing cash flow: It is one of the dilemmas of the leader in which they need to maintain the
cash as well as cash equivalents. It is difficult for leaders who are not operating at a large scale.
In this, there are different options to be included like how much cash is to be kept by the
company in hand for dealing with the daily expenses, how much money is to be deposited in the
bank accounts and how much money is kept for further investment.
Honesty: It is another dilemma in which it is expected from the company by its employees as
well as the customers to remain honest. According to this, it is important to use the right quality
4

of the materials for the production of the products and services and information related to the raw
material to be shown to the customers and employees. It helps them to maintain transparency
which is appreciated at the marketplace. For instance, Domino’s is one of the organisations
which is maintaining transparency for the making of their pizza and allow the customers to see
ways in which they are making it for improving the quality of the products and services (Walls,
2020).
Justice: It is also a dilemma which is focusing on the resolving of the issues to be faced by the
employees working in the organization. Different types of conflicts to have occurred at the
workplace for different reasons which can happen at any time. It is the responsibility of the
leaders to resolve the conflicts in an effective manner which results in a positive impact and also
focuses on the reduction of the negative impact. For this, leaders need to adopt justice in which
there should be no biasness among the candidates as it can create a negative impact on their
mindset It creates a direct impact on the satisfaction of the employees as well as the turnover
ratios which create a negative image of the organisation (Weaver and et. al., 2019).
High employment: It is also a dilemma which is focusing on leading of people who are
interested to work with the organisation. The increasing level of employment in a country
provides them with fewer choices for the candidates to select. It results in higher competition in
the employment market due to which demand for the salary also increases. It is a situation that
creates positive results for the country as well as its people but it results in a negative situation
for the business as it increases their costs.
CONCLUSION
From above mentioned project report, it can be concluded that there are different types of
sensitive concerns to be occurred in the business related to the environment as business activities
create negative and positive impacts on the environment. Due to this, it is important for the
business to take permission from government bodies. Organisation that are adopting sustainable
practices in their business ensure long-term survival in the environment. Different types of
problems to be occurred in the environment which is to be faced by the strategic leaders in their
journey for developing a sustainable organisation.
5

REFERENCES
Books and Journals
Cruz-Jesus, F., Pinheiro, A. and Oliveira, T., 2019. Understanding CRM adoption stages:
empirical analysis building on the TOE framework. Computers in Industry, 109, pp.1-
13.
Jack, G., Plahe, J. and Wright, S., 2022. Development as freedom? Insights from a farmer-led
sustainable agriculture non-governmental organisation in the Philippines. Human
Relations.
Khan, H.H., and et. al., 2020. Challenges for sustainable smart city development: A conceptual
framework. Sustainable Development, 28(5), pp.1507-1518.
López, C.D., and et. al., 2019. A comparative analysis of sustainable building assessment
methods. Sustainable Cities and Society, 49, p.101611.
Prinos, I., 2021. The Preston model and co-operative development: A glimpse of transformation
through an alternative model of social and economic organisation. In The Preston
Model and Community Wealth Building (pp. 32-47). Routledge.
Rajah, T.M., Dawson, G. and Aylett, L., 2019. The Chemical Weapons Convention and the
Contribution of the Organisation for the Prohibition of Chemical Weapons to
Sustainable Development. Journal of Conflict and Security Law, 24(3), pp.617-629.
Ricciardelli, A. and Borgonovi, E., 2018. Resilience And Localism: Sustainable Collaborative
Communities As Organisation Systems. Matera 2019: A Case Study. Resilience and
Localism: Sustainable Collaborative Communities as Organisation Systems. Matera
2019: A Case Study, pp.47-74.
Sim, N., 2019. The Future of gallery/youth organisation partnerships. In Youth work, galleries
and the politics of partnership (pp. 189-207). Palgrave Macmillan, Cham.
Walls, S., 2020. Mercy Ships: Transform a child, transform a lifetime. The Dissector: Journal of
the Perioperative Nurses College of the New Zealand Nurses Organisation, 48(1),
pp.34-38.
Weaver, M.J.T., and et. al., 2019. A civil society organisation response to water service delivery
issues in South Africa drives transformative praxis. Part 2: Knowledge building,
learning and active citizenship. Geoforum, 107, pp.14-23.
6