Business Model Management Report 2022

Running Head: MANAGEMENT 0
BUSINESS MODEL

MANAGEMENT 1
Contents
About Menulog.........................................................................................................................2
Nine building blocks of business model..................................................................................3
Key interrelationships..............................................................................................................5
Critical Success Factors...........................................................................................................5
Factors influencing business model success...........................................................................6
Recommendations....................................................................................................................6
References.................................................................................................................................8

MANAGEMENT 2
About Menulog
In online food delivery, Menulog provides greatest choice to Australians with
connecting over 12,000 plus local restaurants through their easy navigation website and
mobile application (menulog.co.nz, 2018). Menulog was founded in 2006 and their
headquarter is situated in Sydney, Australia. The company is now powered by Just Eat, a
global leader in delivery of food and therefore reached 92 percent of Australian delivery
addresses through their extensive network (worldreginfo.com, 2017). Being a service
organisation, the company does not offer any product but gives a price promise that a
customer never has to pay more to have a meal delivered with us – or else they will give their
money back including $10 credit. In terms of HR resources, the company have more than 130
plus fulltime employees led by their experienced executive team. For Menulog the key will
revolve around innovation and agility.
In this report, Menulog business model is deconstructed with nine building blocks
including customer segments, key partners, key activities, value proposition, key resources,
cost structures, revenue streams, channels and customer relationship.