Business Model Canvas of Foodora

Running head: BUSINESS MODEL CANVAS OF FOODORA
BUSINESS MODEL CANVAS OF FOODORA
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BUSINESS MODEL CANVAS OF FOODORA
Executive Summary
This report is built on the study of the business model of Foodora which is an organization
that functions in Australia. The company mainly provides food delivery based services to the
customers of the country. The main aim of the firm is to create the services that are based on
providing best food to the consumers. The business model of the organization has been
analysed in report with the help of the nine building blocks which help in the successful
operations of Foodora.

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BUSINESS MODEL CANVAS OF FOODORA
Table of Contents
I. Introduction.................................................................................................................3
II. Business model..........................................................................................................3
A. Building blocks.....................................................................................................3
1. Customer segments............................................................................................3
2. Key partners.......................................................................................................3
3. Value proposition...............................................................................................4
4. Key activities......................................................................................................4
5. Channels.............................................................................................................4
6. Revenues Streams..............................................................................................4
7. Cost structure.....................................................................................................5
8. Key resources.....................................................................................................5
9. Customer relationships.......................................................................................5
B. Interrelationships...................................................................................................5
C. Critical success factors..........................................................................................6
D. Downside risks......................................................................................................7
E. Business model changes........................................................................................7
III. Conclusion................................................................................................................8
IV. Recommendations....................................................................................................8
References......................................................................................................................9
Appendices...................................................................................................................11
Appendix 1...............................................................................................................11
Appendix 2...............................................................................................................12

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BUSINESS MODEL CANVAS OF FOODORA
I. Introduction
Foodora GmbH is an organization which has its origin in Berlin and offers delivery of
food based on the orders which are received on an online basis. The organization mainly
offers meals from more than 9000 restaurants which have been selected from all over the
world. The Foodora app is used by the customers and the corporate platform so that they are
able to browse the local restaurants, place the orders and further track the orders
(Foodora.com., 2018). The organization was established in the year 2014. The food based
delivery app was founded in the year 2014. The operations of the company are mainly based
on the ways by which the app can be used in an effective manner by the customers. The nine
building blocks of Foodora will be analysed in the report. The interrelationships of the blocks
are also analysed in the report based on which the risks of business operations have been
discussed (Foodora.com., 2018).
II. Business model
A. Building blocks
1. Customer segments
The customer segments of the food delivery app mainly consist of the corporate
customers or the normal consumers. The customers of the app also include the students and
the different working professionals all over the country. The people who like the food to be
delivered at the comfort of their home have been an important part of the customer segment.
Australia
Sex 50% male and 50% female
Income £40,000
Average transaction speed 20 to 60