Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude

Running Head: Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
Entertainment Aspects at Bunbury Boat Show
– A Survey on Customers’ Attitude

Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
Table of Contents
Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude....1
1.0 Introduction.......................................................................................................... 3
2.0 Participant profile................................................................................................. 4
2.1 Gender Distribution........................................................................................... 4
2.2 Age Distribution................................................................................................. 5
2.3 Major Postal Code of the Visitors.......................................................................5
2.4 Income Level of the Visitors..............................................................................6
2.5 Mode of Transportation..................................................................................... 7
2.6 Country of Origin............................................................................................... 7
3.0 Report Findings.................................................................................................... 9
3.1 Descriptive analysis........................................................................................ 10
3.2 Objective 3.1 Information behind Participation in the Boat Show...................10
3.21 Participation in the Boat Show Relation with Age of the Visitors (Chi-
Square Test)....................................................................................................... 10
3.22 Participation in the Boat Show Relation with Country Origin of Visitors (T-
test).................................................................................................................... 11
3.3 Objective 3.2 Attitude about benefit of participation in water based activities
.............................................................................................................................. 12
3.31 Attitude about benefit of participation with gender of the visitors (T-test) 12
3.32 Attitude about benefit of participation with Age of the visitors (ANOVA)...14
3.4 Objective 3.3 Barrier to participation in boating or water based activities......15
3.41 Barrier to participation with age of the visitors (Chi-Square Test).............15
3.5 Objective 3.4 Visitors’ perception about facilities of the Boat Show...............16
3.51 Visitors’ perception about Marians facility of two genders (T-test)............16
3.52 Visitors’ perception about Marians facility of two genders (Chi-Square Test)
........................................................................................................................... 17
3.53 Visitors’ perception about Boat Ramp facility of Two Genders (T-test)......18
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
3.6 Objective 3.5 Boat Show good value for money..............................................19
3.61 Value for Money on Gender Biasness (T-test)............................................19
3.62 Value for Money on Age Group Biasness (ANOVA).....................................20
3.7 Objective 3.6 Boat Show to be very informative.............................................21
3.71 Informative Attitude on Age Groups (T-test)..............................................21
3.8 Objective 3.7 Influence of exhibitors’ websites on the visitors........................23
3.81 Influence of Exhibitors’ Websites on Origin of the Visitor (T-test)..............23
3.9 Objective 3.8 Reflection of Attachment from time spent at the Boat Show....24
3.91 Reflection of Time Spent on Mode of Transport (Chi-Square).....................24
4.0 Conclusion and Recommendations.....................................................................25
5.0 References......................................................................................................... 27
6.0 Appendices......................................................................................................... 30
Table 14: Descriptive Details of the Customers' Attitude Objectives.................30
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
1.0 Introduction
The aim of the scholar was to investigate the consumer behavior, attitudes, and online
activity of visitors to the Bunbury Boat Show. Using a structured questionnaire as a basic
research tool, a large-scale quantitative study was designed and conducted. The
questionnaires were delivered to 300 visitors at the end of the visit. Participants settled in
different parts of Australia were selected for their opinions about the boat show. The study
took place during the "Bunbury Boat Show" (BBS) season, a major annual event that takes
place in late spring. The self-filling method was chosen and the questionnaires were designed
with clear guidelines, an easy-to-read format and a simple structure. Prior to distribution to
the public, the questionnaire was tested and finalized for minor revisions. A practical
sampling procedure was carried out and respondents were asked to complete the tripartite
questionnaire immediately after the visit. Finally, a sample of 244 useful questionnaires was
collected. Perspectives of the research were towards the attitudes and behaviors of consumers
which would guide the management to frame its policies (Ariffin, Abdullah, Baba, Jipiu, &
Anuar, 2016). It was noted that attitudes and consumption behavior with respect to the
exhibition was the primary objective for the management amongst all the aims. The behavior
of the participants towards the benefit from water-based activities, and time spent at BBS
along with demographic profile of the participants were also scrutinized by the scholar.
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
2.0 Participant profile
2.1 Gender Distribution
The sample of convenience of 244 visitors to the boat show had a male domain (n = 143, p =
58.6%) compared to that of women (n = 92, p = 37.7%). The distribution was in line with the
fact that fishing always has been the attractive sports for men compared to women. But, presence
of 37.7% of female visitors was a success for the Bunbury show in terms of entertainment value.
Figure 1: Bunbury Boat Show Visitors’ (Participants’) Gender Distribution
2.2 Age Distribution
Approximately two-thirds of respondents (n = 161, p = 66.0%) were more than 40 years old,
where 27.9% of the participants found were aged between 50 years to 64 years. The older or
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
matured age group had always shown more interest in these entertainment shows compared to
younger age people. The age distribution was a perfect fit for consistent number of visitors for
the entertainment show.
Figure 2: Age Distribution of the Participants
2.3 Major Postal Code of the Visitors
The visitor's postal code showed that a large part of the participants remained in the postal
code of 6210 (n = 36, p = 17.5%), and the remainder remained scattered in several other postal
codes. The focus of the show organizers should be on the visitors from the particular postal code.
It was also probable that the location was near to Bunbury show place. A major of 82.5%
participants were scatter at various parts of the country.
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
Figure 3: Distribution of Participants' Postal Code
2.4 Income Level of the Visitors
It was noted that nearly half of the participants (n = 119, p = 48.8%) had a monthly income of
more than $101k. Due to presence of considerable percentage of high income group of visitors,
the success of the show should focus on the entertainment as well as convenience part of the
show for these well off people.
Figure 4: Income Level of the Participant Visitor
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Entertainment Aspects at Bunbury Boat Show – A Survey on Customers’ Attitude
2.5 Mode of Transportation
Regarding the way of transporting the respondents to visit the Bunbury spectacle, interesting
results showed that most of the sample visited the show with their cars (n = 212, p = 86.9%). The
trend also resembled with the fact that most of the visitors belonged to the high income groups.
This also reflected the affordability part of the visitors, and the organizers of the show should
focus on this particular issue for future organization of the Bunbury show.
.
Figure 5: Percentage Distribution Transport Mode
2.6 Country of Origin
The country of origin of the majority of respondents (p = 61.1%) was absent. Australians (n =
74, p = 30.3%) could be considered as majority commissions compared to visitors of external
origin (n = 21, p = 8.6%).
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