Bunnings Market Analysis: External and Internal Factors

BUNNINGS MARKET ANALYSIS
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Contents
Introduction................................................................................................................................2
Part 1..........................................................................................................................................3
(External Analysis).................................................................................................................3
Business Surroundings...........................................................................................................3
Industry Overview..................................................................................................................3
General environment Analysis:..............................................................................................3
Industry Environment.............................................................................................................4
Opportunities and Threats......................................................................................................6
PART 2.......................................................................................................................................6
Internal analysis and proposal................................................................................................6
Tangible and Intangible Resources of the firm......................................................................6
Identification of Capabilities..................................................................................................7
Main Competency Analysis...................................................................................................7
Propose a suitable information system solution that meets the chosen company needs........7
Evaluate the proposed system and provide your recommendations......................................8
Conclusion..................................................................................................................................9
Reference List..........................................................................................................................10
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Introduction
The business environment has meant to consider the external and internal factors that affect
the organisational functions including, customers, staffs, supply, demand, and management of
the business. In this, the purpose of the report is to properly analyse about the Australia’s
leading hardware store Bunnings which is determined through effective marketing strategies.
The research is based on the qualitative research with secondary sources of information. The
analysis help in marketing strategies that is based on the credible and the academic sources to
understand about the trick benefits Bunnings to obtain a better scale of economy. The market
trends are defined through the marketing segmentation with strength and weakness which is
set through marketing mixtures. The company extends the services which is not only for the
aiding clients to make the decisions for shopping in stores but also to drop by stores and shop.
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Part 1
(External Analysis)
Business Surroundings
The company has been working on extending itself to the different pillars of services which is
not only to aid the clients to make the decisions for shopping in stores but also make it easy
for the others to shop. There are potential competitors like the Woolworths which has
covered approximately 8% of the vast Australian marketing share through use of the Home
Hardware and the Master Home Improvements. Metcash has acquired approximately 7.3% of
the market share with using the True Value Hardware and MITRE 10.
Industry Overview
The industry of hardware caters and fulfills the daily basic and extraordinary requirements of
the consumers by concluding consumer-driven businesses activities and attributes. The
supermarkets or this business giant works in an intermediary position; the industries foster
the overall sales growth of the business. The intermediary production including the increased
revenue and growth has shown the invariable earning over last four years. Australia’s largest
and the profitable home improvement retailer works with 9 lakh customers who are able to
shop at Bunning with numbers going up in 2012 of July to 2013. Bunnings potential
competitors are Mitre. In the current report, Bunnings has shown an effective approach to be
a market leader in the Australian retail industry. The main competitors of the industry have
also been identified where Masters have 1,217,000 regular customers, of the overall market
share (Sutton-Brady et al., 2015).
General environment Analysis:
Economical aspect: Bunning need to focus on the economic and the central government
funding decisions that affect the financial standard of the school. Economic and financial
aspects are the same subsidiary of the concept that depends on the different levels of
spending in the discretionary products and goods. (Schaltegger and Wagner, 2017).
Legal and Political aspect: In the concerned case, the legal and political factors have shown
its focus on the legal regulations and laws. Here, the company has focused on the company
tax rate at 30% where the unions are set for the Fair work to support the employees with
enforcing the consumer laws. The training programs are mainly to ensure the employees who
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