Further Analysis of the Companies Under Study

This article provides an analysis of the latest news and performance of Burberry. It covers topics such as the impact of the pandemic on the company's sales volume, the company's sustainability targets, and its relationship with Russia and Ukraine. The article also discusses the company's financial performance and the impact of its pricing strategy on its profitability.

Further Analysis of the
Companies Under
Study

Contents
TASK...............................................................................................................................................3
News 1.........................................................................................................................................3
News 2.........................................................................................................................................3
News 3.........................................................................................................................................3
News 4.........................................................................................................................................3
News 5.........................................................................................................................................4
News 6.........................................................................................................................................4
News 7.........................................................................................................................................4
News 8.........................................................................................................................................4
News 9.........................................................................................................................................4
News 10.......................................................................................................................................5
News 11.......................................................................................................................................5
REFERENCES................................................................................................................................6

TASK
News 1
After Two years of pandemic, Burberry gets ‘back to reality’ with live London show(12
March 2022)
Interpretation – After 2 years and not bale to conduct fashion shows, company have adversely
affected during p0andemic. It becomes a threat for fashion models as no fashion shows and
gathering were not allowed during pandemic. Company cannot display their new offering and
clothes on live platform but they are using digital platform that will help them to regain
customer.
News 2
Burberry, commodity stocks drag FTSE 100 to over 5-week low, inflation worries linger(13
May 2021)
The FTSE if London fell on Thursday and it was assumed that the prices of commodities may be
hiked and it will be a threat to poor people. It has been analysed that approx2.3 percent slipped of
blue chip index to its lowest level and the sales volume has also affected due to closure of stores
and reduced tourism in country.
News 3
Capes, Helmets-like hats dominate Burberry catwalk, designer calls it ‘modern armour’(22
April 2021)
The fashion items of company can bring change in clothing and appearls industry as it is the first
company who have made this types of clothes.
News 4
Burberry is facing China’s wrath after luxury brand raised voice against labour condition
in Xinjiang(26 March 2021)
It will impact on the profitability of company as they do not focus on labour condition.
Employees cannot be satisfied if they are not happy with their job. The cotton obtain practice
was not sustainable and lead to suspending its approval of cotton sourced.

News 5
Luxury brand Burberry to cut 500 jobs as luxury demand faces slow recovery(15 June )
It will impact on the existing employees as they become unemployed and have threat on their
livelihood. It will also lower the goodwill of company and it is one of the most wrong method
done by company. It may diminish its fame too.
News 6
Coronavirus hits retail: Uniqlo shuts almost half of 750 China stores, Burberry sees 80%
decline in footfall(7 Feb)
The main business of Burberry is from China approx40% and it has been agreat impact on its
profitability. Approx. 24 stores have been shut and the stores of Hong Kong also suffers loss due
to pandemic.
News 7
Inditex, Burberry and Harrods cut ties with Russia(7 March 2022)
Because of the Ukraine and Russia war, top three companies including Burberry have pulled
their hands with China. This will create healthy relationship with Ukraine and it becomes easy
for company to expand its business operations in Ukraine. Company can target the new market
and can attract people by their clothing and rendering better offers.
News 8
In the style and Burberry deliver festive sale upticks(19 Jan 2022)
This will help the customer in getting better quality products at lower prices. It will impact
majorly on customer as they can avail good quality products. During the festival period, it offers
discounts so that they can attract customer and boost their sales volume.
News 9
Burberry posts ‘strong’ first quarter sales uplift against pre pandemic levels(16 July 2021)
It helps the company in generating more revenue and reflects that the company is at peak and
accelerates the growth against its pre pandemic performance. The start of financial year was
good and have earned more profit before the pandemic strikes.

News 10
Kingfisher and Burberry unveil ‘ambitious’ new sustainability targets (10 June 2021)
This will impact the company’s performance and enhance its overall performance. It will help
company in creating its goodwill as it will be going to more sustainable. The overall profitability
of the company can be increased by becoming more sustainable.
News 11
Burberry hails ‘strong’ full year results despite sales and profits fall (13 May 2021)
The company have suffered loss due to its boss macro Gobbetti as he hailed the luxury retailer’s
resilience as full price sales. It has been analysed that the price of clothes and not providing
offers affects the company’s performance and lowers its overall profitability.

REFERENCES
Books and Journals
https://economictimes.indiatimes.com/magazines/panache/after-two-years-of-pandemic-
burberry-gets-back-to-reality-with-live-london-show/articleshow/90162557.cms
https://economictimes.indiatimes.com/markets/stocks/news/burberry-commodity-stocks-drag-
ftse-100-to-over-5-week-low-inflation-worries-linger/articleshow/82600940.cms
https://economictimes.indiatimes.com/magazines/panache/capes-helmet-like-hats-dominate-
burberry-catwalk-designer-calls-it-modern-armour/articleshow/82199752.cms
https://economictimes.indiatimes.com/magazines/panache/burberry-is-facing-chinas-wrath-after-
luxury-brand-raised-voice-against-labour-conditions-in-xinjiang/articleshow/
81701557.cms
https://economictimes.indiatimes.com/news/international/business/luxury-brand-burberry-to-cut-
500-jobs-as-luxury-demand-faces-slow-recovery/articleshow/76978609.cms
https://economictimes.indiatimes.com/magazines/panache/coronavirus-hits-retail-uniqlo-shuts-
almost-half-of-750-china-stores-burberry-sees-80-decline-in-footfall/articleshow/
74007964.cms
https://www.retail-week.com/fashion/inditex-burberry-and-harrods-cut-ties-with-russia/
7041460.article
https://www.retail-week.com/fashion/in-the-style-and-burberry-deliver-festive-sale-upticks/
7041252.article
https://www.retail-week.com/fashion/burberry-posts-strong-first-quarter-sales-uplift-against-pre-
pandemic-levels/7040285.article
https://www.retail-week.com/sustainability/kingfisher-and-burberry-unveil-ambitious-new-
sustainability-targets/7039984.article