Global Economic Environment and Marketing

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Added on  2022/11/25

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This paper discusses the global economic environment and marketing strategies of Burger King, with a focus on the introduction of their new product, the Salted Egg Burger, in the Singapore market. It includes a PESTLE analysis, Porter's Five Forces analysis, SWOT analysis, segmentation, targeting, and positioning strategy, and the marketing mix. The paper also highlights the challenges and opportunities for Burger King in the Singapore market.

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