Global Business Environment

Running head: GLOBAL BUSINESS ENVIRONMENT
GLOBAL BUSINESS ENVIRONMENT
Name of the Student
Name of the University
Author Note

1
GLOBAL BUSINESS ENVIRONMENT
Table of Contents
Introduction................................................................................................................................2
Overview of GBE for restaurant- Fast Food Restaurant:...........................................................2
Underlying drivers of changes:..................................................................................................3
PESTEL Analysis-.................................................................................................................3
Political drivers:.................................................................................................................3
Economic drivers:..............................................................................................................3
Social drivers:.....................................................................................................................3
Technological drivers:........................................................................................................3
Environmental drivers:.......................................................................................................4
Legal drivers:.....................................................................................................................4
Response of Burger King to the changes:..................................................................................4
Conclusion..................................................................................................................................6

2
GLOBAL BUSINESS ENVIRONMENT
Introduction
The aim of the paper is to understand the global business environment drivers that
affect the activities and decisions of organizations operating in a specific industry. The
organization selected for the paper is Burger King. The industry in which Burger king
operates is restaurant industry, specifically as fast food establishments. The restaurant
industry in UK is diverse and is experiencing an increase in the growth of fast food
subsidiaries (Boje, Haley and Saylors 2016).
Overview of GBE for restaurant:
The fast food segment in restaurant industry is highly dominated by the international
brands in UK. Convenience plays a major role in protecting the international brands among
the independent players. The increasing health consciousness and improved lifestyle of UK’s
population influence the structuring of the product offerings.
Underlying drivers of changes:
PESTEL Analysis-
Political drivers:
 The major markets have political stability.
 The Government supports e-commerce.
Economic drivers:
 UK is fifth highest in terms of nominal GDP.
 It attracts a huge amount of FDIs.
 Inflation rate rise.
Social drivers:
 Social diversity.