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BURGER KING PROMOTION Promotion mix Promotion mix refers to integration of promotional activities by company through various media services and social media platforms with internet usage to reach large customers segments instantly and manifest strong position among other emerging new brands in industry (Donndelinger and Ferguson, 2020). Elements of promotion mix Elements of promotion mix can be analysed through which Burger king can enhance its promotional activities on various parameters and earn high profitability margins. Adverting:Burger king can have built partnerships with advertising agencies on internet to advertise about various products and services. Public relations:The company can establish strong brand goodwill among global audience by strong promotional activities to maintain positive public relations. Sales promotion:Company can have built attractive pricing strategies to attract new segments of customers towards company products and services through digital media platforms and social media handles. Directing marketing: Burgerking company can have built direct marketing activities to enhance the spread of company products in industry and market share for long term sustainable business functions (Waldman and Zax,2020). Personal selling:Burger King can introduce personal selling platforms where employees can take samples for getting review from people and the feedback can be implemented for harnessing new changes in company performance structure. Burger King Burger king is one of the biggest fast food chain of USA, offering wide variety of hamburgers and other fast food eatery products to customers. The company has large established goodwill in market shareforofferinghighqualitystandardsandreachingtheset benchmarks with high efficiency The multinational giant brand has various number of stores worldwide and high promotional services worldwide which helps to gain strong competence as compared to other brands. REFERENCES Donndelinger,J. A.andFerguson,S.M.,2020.Designforthe MarketingMix:Thepast,present,andfutureofmarket-driven engineering design. Journal of Mechanical Design. 142(6). Waldman, M. and Zax, O., 2020. Promotion signaling and human capital investments. American Economic Journal: Microeconomics. 12(1). pp.125-55.