Marketing Mix and Customer Driven Strategy of Burger King

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing Mix ............................................................................................................................3
BCG Matrix ................................................................................................................................5
Marketing developing strategies..................................................................................................6
Customer driven strategy ............................................................................................................7
Conclusion:.....................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing plan is known as document that helps organization in dealing the external and internal
issues present in business environment. Along with this, it acts as a guideline for the company in
order to achieve organizational goals in limited frame of time. Moreover, the present report is
based on Burger King which is one of the famous company in food and beverages industry and
cover large area of market internationally. In addition to this, it will discuss about issues faced by
the organization such as management issues, marketing, product problem. The study will further
discuss about marketing mix and customer driven strategy used by company as well as marketing
tactic.
SMART Objectives:
Specific: To serve their customer with best meal services and maximize their profit by 10%.
Measurable: To achieve a 25% increase compared to last year.
Achievable: To improve the performance of 2021 with increase through new customer.
Reliable: Profit is the engine that drives performance of firm.
Time: Increase the sales of firm in 6 months.
MAIN BODY
Marketing Mix
Marketing strategy of Burger King analyses the brand with marketing mix framework that
covers 4 P’s like product, price, place and promotion (Mahmoud, 2018). Along with this, there
are various tactic that is used by company such as product innovation, pricing approach,
promotion planning. Burger king marketing strategy helps the brand to position itself in the
market as it helps in achieving business goal and objectives.
Product strategy:
It is one of the most leading fast food chain that offers burger based meal for every age group.
The menu of the company is very wide and it offer burger, fries, beverage and milkshake as well
as there are two categories like veg and non – veg (Donndelinger and Ferguson, 2020).
Although sides beverages add value to burgers and the company has also added salad, veggies as
well as diet conscious consumer. Furthermore, Burger King has also focused on dessert category
like milkshakes, (Oreo, Cookies and Ice cream). It has introduced value meals for kids in which
combo’s packs are offered to them and meal pack is available for adults. Burger Kings managed
their operations in effective manner by maintain the quality of the product offering in its