Business Strategy of Burger King in Australia

Running head: Strategy Choice 1
STRATEGY CHOICE

Strategy Choice 2
Table of Contents
Introduction....................................................................................................................................................4
1. Current corporate level strategies..............................................................................................................4
a) Implemented strategy in the venture......................................................................................................4
b) Sustainability of current strategy...........................................................................................................5
Recommendation and Justification................................................................................................................6
Conclusion.....................................................................................................................................................7
Reference list:................................................................................................................................................8
Appendices:..................................................................................................................................................10

Strategy Choice 3
Executive summary
This research sheds light on the business strategy of Burger King in terms of present
business status in Australia. As defined in the first part, the foundation has accessed a
competitive business position with executing business planning. On the other hand, the success
rates are completely a result of efficient leadership and internal business structure.
Recommendations on two different strategies are helpful to manage the employee engagement.
Based on the product value, it has assessed that Burger King needs to develop the pricing factors
with a compatible economic status in different countries.