Assignment on Strategic Business Plan (Doc)
Added on 2020-12-31
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STRATEGIC BUSINESS PLAN
TABLE OF CONTENTSCompany Mission.......................................................................................................................1Internal Analysis.........................................................................................................................1External Environment.................................................................................................................1Strategic Analysis and Choice....................................................................................................1Long-Term Objectives................................................................................................................1Generic and Grand Strategies......................................................................................................1Short-term objectives..................................................................................................................2Functional tactics........................................................................................................................3Policies that empower action......................................................................................................4Strategic Control and Continuous Improvement........................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................8
Company MissionAl-Hungry is a new venture which will start its business in fast food market. The maingoal of organisation is to be successful fast food outlet in Saudi Arabia. The outlet will befocused on premier fast food liked by Arabians and would offer quality food at great affordablevalue for maximising sales. Internal AnalysisInternal analysis is a review of company's strength and weaknesses. Internal analysisoften incorporates measures that provide useful information about the companies performanceand the area where improvement is need to be done. SWOT analysis of AL-Hungary:Strength:Food consumption in market of Saudi Arabia is an increasing trend. Young age people,below 25 years age population accounted more than 40% share in fast food industry andthey are the biggest consumer in the market.The location of Doha Al Janubiyah, Dhahran, is suitable for most of youngster in foodmarket. The items that will be offered consist of fried chicken, shrimp, fish. Chicken productssuch as chicken fillet burger, nugget snack burger will be provided are new to customersand different from other fast food restaurant in market.The reasonable pricing of the food items with quality services will help to attract morecustomer to the restaurant.Weaknesses: There is no proper promotional strategies to introduces new business in fast foodindustry of Saudi-Arabia.The lack of suitable timing and no home delivery is one of the weaknesses of Al-Hungary.They are targeting the youth of the location. Where, family and children are also mainconsumers of the restaurant.1
Opportunities: The location of the restaurant Doha Al-jamuhiyah is prime and draws a footfalls as itnear the main market.The increasing popularity of fast food trend will help Al-Hungary for getting success,with the quick and quality services to the customers.Threats:There are other local as well foreign fast food chain restaurant which are established as aking of fast food market and has greater market share. Like Mc. Donald's, Jan Burgers,Subways etc. The competitors has superior access to distribution in the market, where AL-HUNGARYhas one outlet in the location.The take away outlet trends in fast food market can cause threat to the restaurant.Fastfood trucks are the growing trend in the market owing to increasing social events such asfood festivals and quick servicing.External EnvironmentExternal environment is considered of all the environmental factors which affect the growth andsuccess of the AL-HUNGARY in Saudi Arabian fast food industry. Al-Hungary beforeoperating should consider all the potential external factor which could hinder its success.PESTEL analysis of Al-Hungary:Political:The main aim of the government's Saudization policy is to reduce unemployment amongnationals by encouraging companies to maintain a specific Saudi national to expect ratio. Thiscreates challenges for restaurant operators as majority of employees are Non-Saudi. Al-Hungarycan be affected with fluctuating political terror, and the civil-political unrest in middle-East Asia.And the fact that every Emirates has its own governmental institution and different laws.Economical:Saudi-Arabia is the second largest economy in the middle east and richest Arab country.The solid position of countries economic position helped almost all the sectors in country. The2
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