Entrepreneurship and Future Business of Burger Spice

Entrepreneur and
Entrepreneurship

INTRDUCTION
Enterprise is refer to the whole functions of small business or the company which is
carried by lower level employees and various department within company. Regarding small
business different types of legal barriers are there which leads to decrease their productivity at
higher rate. Those legal barriers are competitors, financial loss, legal complications and others.
Here the chosen company is Burger spice and the headquarter of this organization is situated in
London, UK (Brentnall, Rodríguez and Culkin, 2018). This organization is mainly famous for
their Burger Spice and other fast food products. Entrepreneur is also refer to the sources of
different types of ideas and innovations which assist the company for enhancing their goodwill
and profit at higher rate. The report will cover the proposed future business, skill analysis,
competitors, identifying your target consumers on B2C and evaluating and selecting suitable
sources of funding to grow the business opportunity.
TASK
Your proposed future business
For enhancing the functions of business in future concept it is important for authority that must
use various ideas -
Firstly, management must diversify their goods at large scale with help of launching new
type of flavourful beverages, burgers and other fast food. Due to launching this type of products
in UK according to current trend and culture profit margin of this organization is highly
increased within low time. From the above analysis of different types of information from
various sources company found the important point. The point is that in the finalized location
London, young generations and children's are easily attracted in large number for consuming this
type of food products.
Secondly, due to launching new type of tasty burgers and flavoured soft drinks, the
productivity and goodwill of Burger spice is easily increased at maximum level. Products
includes cheese burgers, grilled veg burgers, hot chicken burgers etc. With help of facilitating
quality service and food products to users the goodwill of firm is effectively sustained for long
duration.
Thirdly, it is also important that they only use the skilled and talented employees for
carrying their all activities smoothly at the time of service. Due to using high talented workforce

within firm management easily identify the desires and needs of customers within less time in
their goods. Talented workforce also assist the organization for run their services quickly.
Fourthly, for increasing the awareness of their products and services management must
utilize various types of advertising methods. Those methods are advertising, use of social media,
publishing in newspaper and others. Due to the use of these elements their services and goods are
easily enhanced widely.
Identifying your target consumer on B2C
In aspect of targeting customers in effective way management applied STP analysis which is
described below -
 Segmentation – It is defined as segment the customers into different categories by using
particular criteria. Segmentation includes, geographic, psycho graphic, behavioural and
demographic. In context to burger spice demographic is a suitable criteria for delivering
their services and products to consumers (Hlady‐Rispal and Servantie, 2018). Because in
UK all customers belongings from different educational and income level which is
essential for increasing the sale of their existing and new goods effectively.
 Targeting – It is defined as target those type of users who is highly important for the
growth of company. The customers who comes under this category are children's and
young generations. Because these are the only consumers who are beneficial in the aspect
of consuming their goods and services at higher rate. In context to Burger Spice
management must focus on these type of customers for enhancing their profit margin and
market share at maximum level within short duration.
 Positioning – It is defined as in which manner organization build their goodwill in the
customer mind for long time regarding their goods and services. In context to burger
spice they position their brand image with help of facilitating quality and flavourful
product to the new and existing clients. But it is also important that they must use
advertising and digital platforms for popularising their goods within low time.
Competitors
 KFC – It is a international B2C company regarding fast food products and soft drinks
Due to having global presence of this organization their revenue are easily enhanced at
high rate which leads top create threat for new and small enterprise. The reason for