Business Plan for Taste to Eat Fast Food Restaurant

BM564 Enterprise and
Entrepreneurship
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EXECUTIVE SUMMARY
This project summarises a viable business plan and its growth options by considering a fictions
enterprise. It encompasses of varied aspects related to making business viable and profitable such
as evaluation of competitors and targeted customers in a strategic manner.
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Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Proposed future business.............................................................................................................4
Identification of target customers................................................................................................4
Prospective competitors present in industry................................................................................5
Skill analysis................................................................................................................................5
Projected 2-year profit & loss and cash flows including break even..........................................6
Identification and determination of suitable source of funding...................................................7
Plans for obtaining tangible resources and intangible resources.................................................8
Type of organisation and management information system for controlling the business...........9
Vision of business idea................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
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INTRODUCTION
Entrepreneurship can be understood as capabilities as well as readiness to develop and
organise a business enterprise in an effective manner (Bridge, 2017). It is considered as
beneficial for organisations as it aid in identifying and developing managerial talent in a strategic
manner. Entrepreneurs plays important role in economic development of a nation. It is
considered as important for society as it brings numerous innovations and provide employment.
Business activities refers to the purpose for which an establishment work or perform which aid
them to earn profits and make it as growing avenue. This business plan is based on a fast food
restaurant which is named as Taste to Eat. It is a restaurant situated in London and provides food
cuisine as well as table services to their customers.
MAIN BODY
Proposed future business
Proposed future business is related to fast food restaurant which provides cuisine as well as
table services to their customers. Innovations are done by entrepreneurs of Taste to Eat in
relation to their products. They have made innovative recipes and provides large varieties of
French fries, sandwiches, pizzas, burgers, pasta and many more. Varieties of products that are
offered by entrepreneurs of Taste to Eat are cafe products which are normal across London.
Motivation behind this business is the assessment of taste and perception of people of London to
eat fast food which they do not have to cook as well as get it in an instant basis ( Drobyazko and
Et. Al., 2019). Entrepreneurs of Taste to Eat also indulges in making their online presence in
order to make their business a profitable venture.
Intellectual property refers to broad categorical description which comprises of intangible
assets which are owned as well as legally protected by an organisation (Fritsch and Storey,
2017). Entrepreneurs of Taste to Eat can take register for trade secrets in order to protect their
recipes.
Identification of target customers
Entrepreneurs of Taste to Eat have determined to focus initially on B2C sector as it is a
small enterprise and they want to perform in a better way. In order to determine their segmented
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