Organizational History of McDonald's

BUS104_AT2_<Student’s Name>
Introduction to
Management

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Answer 1
The organizational history of McDonald’s is extremely interesting. The first restaurant of
McDonald’s was began by two brothers Richard McDonald and Maurice McDonald in 1940 in
San Bernardino in California (Mcdonalds.com, 2019). Appliances for small hamburger
restaurant was bought by the two brothers from a salesman named as Ray Kroc, who was curious
by their need of eight shake and malt mixers. He visited the shop in the year 1954 and found a
simple and effective format which allowed the brothers to make vast amount of hamburgers at
low costs. Impressed by the concept of restaurant by the two brothers, Ray Kroc offered to start a
franchise programme for the two brothers.
In 1955, Mr. Croc became the first franchisee of the restaurant and launched his first restaurant
in Des Plaines in Illinois and created McDonald’s Corporation in the same year. In 1962, the
logo of the McDonald’s, a double arch symbol of ‘m’ and in 1963, the mascot of the restaurant, a
clown known as Ronald McDonald’s was introduced. Some of the branded food items of the
restaurant are Happy Meals, Egg McMuffin, Big Mac and Chicken McNuggets
(Mcdonalds.com, 2019). It is fast food chain in the world providing services to 70 million
consumers every day in more than 100 nations across 37,855 restaurants as reported in 2018. So
it is evident that the organizational history of McDonald’s has interesting facts.
Figure 1: Symbol of McDonald’s
(Source: Mcdonalds.com, 2019)
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Answer 2
The purpose of McDonald’s is accomplished due to the focus of its staffs at every level to uphold
the values of restaurant. The purpose of McDonald’s is to provide best food in a friendly
atmosphere and become the best and quick service restaurant of the world.
The values of McDonald’s are as follows:
 Commitment to its people (Corporate.mcdonalds.com, 2019)
 Give back to its communities
 Develop its business profitably
 Strive continuously for improvement
So the purpose of the restaurant is upheld by the strong values that are instilled in its staffs at
every organizational level.
Figure 2: Organizational Structure of McDonald’s
(Source: Badal, 2017)
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