MacDonald Restaurant: Principles, Challenges, and Role in Entrepreneurship

Running Head: ENTREPRENEURSHIP 1
BSMAN3004 Entrepreneurship
Student’s Name
Course
University
Date

ENTREPRENEURSHIP 2
Introduction
The following topics are discussed in the report about MacDonald restaurant; Brief description of MacDonald
restaurant, principle, and foundation of entrepreneurship, role, and nature of entrepreneurial activities, industry
sector it belongs to, application of entrepreneurship, challenges facing entrepreneurs, level of entrepreneurship
and factor that contribute probability of new ventures.

ENTREPRENEURSHIP 3
MacDonald Restaurant
A brief description of MacDonald restaurant
It is one of the largest American fast-food chains in the world, and the headquarters are located at Oak
Brook, Illinois. In 1948 two brothers Richard McDonald and Maurice (“Mac”) started the first
McDonald’s restaurant in San Bernardino, California. Salesman Ray Kroc sold them appliances which they
used for their small restaurant which they sold hamburgers, the needs of the two brothers for shake mixers and
eight malts made them intrigued with Ray Kroc. In 1954 Kroc discovered that the brothers produced huge food
quantities at prices which were very low through an efficient wrong, simple format that allowed them and also
how the two brothers could sell so many pints of milkshakes at their small shop, he discovered all this during
his visit.
Kroc on seeing the restaurant great promise concept he offered the MacDonald brothers to start a franchise
program. In Des Plaines, Illinois Kroc opened franchise program which was the first in the MacDonald and
launching of McDonalds Corporation in 1955.1961 he bought the McDonalds brothers eventually
(Mallapragada & Srinivasan 2017).