BUS 599: Business Plan Draft Assignment
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Strayer University
Marketing Plan (Bus 599)
Added on 2020-02-24
BUS 599: Business Plan Draft Assignment
Strayer University
Marketing Plan (Bus 599)
Added on 2020-02-24
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Running head: BUSINESS PLAN DRAFTBusiness Plan DraftName of the University:Name of the Student:Authors Note:
1BUSINESS PLAN DRAFTTable of ContentsSection 1: Business Plan..................................................................................................................21.1.Company Description.......................................................................................................21.2.Industry Analysis and Trends...........................................................................................21.3.Strategic Position and Risk Assessment...........................................................................31.4.Target Market....................................................................................................................41.5.Competition.......................................................................................................................51.6.Marketing Plan and Sales Strategy...................................................................................72. Ethics and Social Responsibility Plan.........................................................................................82.1. Ways in which Company is Committed for Being a Good Corporate Citizen.....................82.2. Company’s Activities Affecting Environment and Ways to Mitigate It..............................92.3. Health Issues Associated with Project and Associated Strategies........................................92.4. Company’s Advertising and Distribution Plan.....................................................................9References......................................................................................................................................11
2BUSINESS PLAN DRAFTSection 1: Business Plan1.1. Company DescriptionNature of the Products:The Virgins Company is a Non Alcoholic Beverage company thatserves beverages through Bar of United States called Virgin Daiquiri Bar. Quality: It is a Non Alcoholic Beverage which is not harmful for the health of the purchasersand it can be combined by liquor or some other organic product juice or health drink (Kang,Auras and Singh, 2017). Price: The cost of a container of Virgins beverages is around $3. Service: The Virgin Daiquiri Bar offers a range of products to its shoppers. They have theirown particular artists and performers who play music for their buyers. The bar administrationgives careful consideration to the prerequisite and inclination of the customers and they havecomposed their hierarchical structure in such a way so they can meet the fulfillment level of thepurchasers (Lobstein et al., 2015). General Relationship with Customers: As the structure of the association is outlinedconsidering the necessity of the shoppers, the administration is equipped for maintaining healthyconnection with the buyers which is helpful for the development of the association.1.2. Industry Analysis and Trends•The demand for the non-mixed drink is expanding step by step because of high rate ofpopulace in United States (Petticrew et al., 2016).
3BUSINESS PLAN DRAFT•Due to high wage level and string budgetary framework the request of such drink isexpanding step by step. •People have turned out to be more health conscious now a days and that has driven themto pick non-mixed drink rather than Alcohol. It has lit up the eventual fate of non-mixedrefreshment (Petticrew et al., 2016). •The demand of the drink is expanding step by step because of high population rate. •Due to globalization many individuals from the different parts of the world has turned outto be cautious about the benefits of this drink and it has expanded the fame of the drink (Kang,Auras and Singh, 2017). •People are turning out to be health conscious and it has motivated them to pick non-mixed drink over liquor (Lobstein et al., 2015).1.3. Strategic Position and Risk AssessmentIn this situation, client discernment factor can be picked as the key position for VirginDaiquiri Bar for promoting the drink of the Virgins company. According to the given contextualanalysis, consumer recognition factors indicate the technique to recognize the prerequisite andinclination of the potential shoppers (Nakamura et al., 2014). The association of “We areVirgins” must direct a few statistical surveying and in addition they can utilize current types ofcorrespondence to interface with the potential purchasers and to distinguish the prerequisite andpurchasing conduct of the buyers. It will help them to investigate the purchasing conduct of theshoppers.
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