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Case Study on Business Plan Draft for an Organization

   

Added on  2019-11-26

21 Pages5717 Words180 Views
Running head: BUSINESS PLAN DRAFTBusiness Plan DraftNameUniversityBUS 599Dr.

BUSINESS PLAN DRAFT1Executive Summary This paper has been constructed in order to prepare a business plan that is in respect to Virgins Company that serves non-alcoholic beverage in United States and the organization distributes their product to the bars of United States called the Virgin Daiquiri Bar. This paper clearly provides the description of the company along with the analysis of the trend and the industry where the company operates. The target market has even been explained so that the competition of the organization can be understood. The risk assessment and the strategic positionof the organization is even explained so that the condition of the organization within the economy can be understood. The sales and marketing strategy of the organization would even be assessed so that the strategies that would be used by the company. The operational plan and the technological plan would even be evaluated for the organization in order to understand the tools and the equipment that would be used in order to complete the paper in an effective manner. The financial analysis and the ethics and responsibilities would even be evaluated so that the policies and strategies of the organization can be understood and the organizational situation in the economy can be understood, which would be influential for the construction of the business plan.

BUSINESS PLAN DRAFT2Table of ContentsSection 1: Business Plan..................................................................................................................31.1.Company Description.......................................................................................................31.2.Industry Analysis and Trends...........................................................................................31.3.Strategic Position and Risk Assessment...........................................................................41.4.Target Market....................................................................................................................51.5.Competition.......................................................................................................................61.6.Marketing Plan and Sales Strategy...................................................................................81.7. Steps taken during the changes.............................................................................................91.8. Criticality of the timing of communication........................................................................101.9. Replacement of two key members of the project...............................................................111.10. Consumer Analysis...........................................................................................................111.11. SWOT Analysis:...............................................................................................................122. Ethics and Social Responsibility Plan.......................................................................................132.1. Ways in which Company is Committed for Being a Good Corporate Citizen...................132.2. Company’s Activities Affecting Environment and Ways to Mitigate It............................132.3. Health Issues Associated with Project and Associated Strategies......................................142.4. Company’s Advertising and Distribution Plan...................................................................143.Financial Analysis..................................................................................................................153.1 Sources of Fund...................................................................................................................15

BUSINESS PLAN DRAFT33.2 Break-even Analysis............................................................................................................16References......................................................................................................................................18

BUSINESS PLAN DRAFT4Section 1: Business Plan1.1. Company DescriptionNature of the Products: The Virgins Company is a Non-Alcoholic Beverage company thatserves beverages through Bar of United States called Virgin Daiquiri Bar. Quality: It is a Non-Alcoholic Beverage which is not harmful for the health of thepurchasers and it can be combined by liquor or some other organic product juice or health drink(Kang, Auras and Singh, 2017). Price: The cost of a container of Virgins beverages is around $3. Service: The Virgin Daiquiri Bar offers a range of products to its shoppers. They have theirown artists and performers who play music for their buyers. The bar administration considers theprerequisite and inclination of the customers and they have composed their hierarchical structurein such a way so they can meet the fulfillment level of the purchasers (Lobstein et al., 2015). General Relationship with Customers: As the structure of the association is outlinedconsidering the necessity of the shoppers, the administration is equipped for maintaining healthyconnection with the buyers which is helpful for the development of the association.1.2. Industry Analysis and Trends•The demand for the non-mixed drink is expanding step by step because of high rate ofpopulace in United States (Petticrew et al., 2016). •Due to high wage level and string budgetary framework the request of such drink isexpanding step by step.

BUSINESS PLAN DRAFT5•People have turned out to be more health conscious now a day and that has driven themto pick non-mixed drink rather than Alcohol. It has lit up the eventual fate of non-mixedrefreshment (Petticrew et al., 2016). •The demand of the drink is expanding step by step because of high population rates. •Due to globalization, many individuals from the various parts of the world has turned outto be cautious about the benefits of this drink and it has expanded the fame of the drink (Kang,Auras and Singh, 2017). •People are turning out to be health conscious and it has motivated them to pick non-mixed drink over liquor (Lobstein et al., 2015).1.3. Strategic Position and Risk AssessmentIn this situation, client discernment factor can be picked as the key position for VirginDaiquiri Bar for promoting the drink of the Virgins Company. According to the given contextualanalysis, consumer recognition factors indicate the technique to recognize the prerequisite andinclination of the potential shoppers (Nakamura et al., 2014). The association of “We areVirgins” must direct a few statistical surveying and in addition they can utilize current types ofcorrespondence to interface with the potential purchasers and to distinguish the prerequisite andpurchasing conduct of the buyers. It will help them to investigate the purchasing conduct of theshoppers. There is numerous liquor and non-liquor refreshment organizations nearby and in worldwidemarkets who are giving intense rivalry to the drink are Virgins. Some famous worldwide non-

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