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BUS5SMM Sustainable Management and Marketing Assignment

   

Added on  2020-05-08

16 Pages3551 Words38 Views
Leadership ManagementProfessional DevelopmentDisease and DisordersHealthcare and ResearchCalculus and AnalysisBiologyPolitical Science
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Running head: SUISTAINABLE MANAGEMENT AND MARKETING Sustainable Management and Marketing Name of the StudentName of the UniversityAuthor Notes
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1SUISTAINABLE MANAGEMENT AND MARKETING Table of ContentsIntroduction and Background of CSL Limited................................................................................2Human Resource Management of CSL Limited.............................................................................7Leadership in CSL...........................................................................................................................8Control of Value Chain and Technology.........................................................................................9Recommendations for Future Strategies........................................................................................10Reference.......................................................................................................................................11
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2SUISTAINABLE MANAGEMENT AND MARKETING Introduction and Background of CSL LimitedCSL Limited is an Australian based biotechnology company, which is specialized in themanufacture of all types of biotechnological and advanced pharmaceutical products. Bloodplasma derivatives, vaccines, cell culture agents and immunogenic materials are few of theimportant manufactured product line of the company. The company also manufacturers varioustypes of research kits that are used in investigation work of genetic and biotechnological work. The company was initiated in the year 1916 under the brand name of CommonwealthSerum Laboratories, which was initiated by the healthcare department in of Australia. At theinitial stage the company mainly focused on the manufacture of vaccines (Csl.com.au, 2017).The board management of CSL Limited is responsible for oversight of the company andproviding strategic direction for Business Development. With effective leadership of thecompany it is possible to properly assess the research and development section. The board ofCSL is operated by 10 members that is headed by the Chairman Professor John Shine and PaulPerreault, who is the CEO and MD. Each department of the company is headed by a scientist orprofessor, who are responsible the research and development program and the team ofresearchers. The company has also employed marketing experts, who are responsible for theimplementing effective plan for the marketing. High standard of corporate governance is moreessential to deal with the promotion activities related to the company. Effective strategicplanning and risk management are major part of the company that helps to maintaintransparency. The board members of the company are responsible for providing future directionthat help them to develop biotechnological and Pharmaceutical products.
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3SUISTAINABLE MANAGEMENT AND MARKETING In the 21st century, the progress of the Pharmaceutical department is entirely dependentupon research work of biotechnological firms. As there is increase in the total number of chronicdiseases like high blood pressure, diabetes or deadly disease like cancer, there is an increasedemand in the market for advanced modern medicine. The principles of biotechnology are beingapplied in the manufacturing process of modern medicine, which are effective in providing genetherapy for permanent cure of deadly diseases. The biotechnological industry is dependent uponapplication of biological principles and techniques, in a manufacturing process of advanced levelof medicine. It is essential to have a high level of technological infrastructure for globaldevelopment of biotechnology industry. There are nearly 200 new therapies and modernmedicines that are introduced with the help of biotechnology research (Danzonand andKeuffel2014). These new medicines have created new business opportunity for the biotechnology andPharmaceutical firms in the Global market. The excellent research facilities that are availablewith the department of Australia along with some world class scientists, it is possible tointroduce some of the latest forms of medicine. Some of the key areas of success inbiotechnology industry of Australia is due to their advanced level of clinical trials. Currentlythere are more than 500 biotechnology companies operating under the pharmaceutical industry ofAustralia (Wilsonet al. 2014). It is important for the CSL limited to conduct proper business environment, which isdone with the help of elements of political, social, economic and legal factors. The political stability in the biotechnology and pharmaceutical industry of Australiaplays a major part in the business development of CSL. There is also the risk of high level ofcorruption that are involved in the political environment of biotechnology industry.
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