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Business Capstone Project- PDF

   

Added on  2021-06-14

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Running head: BUSINES CAPSTONE PROJECTBUSINES CAPSTONE PROJECTName of the StudentName of the UniversityAuthor note

1BUSINES CAPSTONE PROJECTExecutive summaryThis paper will highlight on the fact that how EY consultant will provide strategic and usefuladvices to the companies operating under Maritime Safety industry regarding the muchnecessary changes for the best interests of those companies. Proper recommendation and ways toinitiate implementing the changes are also incorporated in the paper.

2BUSINES CAPSTONE PROJECTIssuesThe business organizations which operate in the private sector under Maritime industry is notliving up to the expectation of the target customers in terms of the services they deliver. In thepast 40 years they have been a productive and established business organization that operates inMaritime safety industry and they have been providing services globally to various businessorganizations which operate under this particular industry (Campbell et al. 2015). It has beenseen that in the last three or four decades the business organization have successfully establisheda wide range of services which are widely known and trusted that aren't the organization a goodreputation in the maritime industry. The management of the business organization havesuccessfully communicated and interacted with different other business organizations operatingin the same industry and experienced that they were satisfied with their Strategies and financialperformance which they have experienced in the past years. The past years it has been seen thatthe business organization has earned a huge deputation in their market of operation and alsoacquired and excellent brand image in the operating market.It has been noticed that in the previous 3 years the management of the organization have beenobserving that the business association have gone through new model changes in their operationsand in their method of dealing with their target customers (Manuel 2017). The Business bodyalso observed that in the last 3 years they were not able to remain static to their commitments asthe management wishes to deliver it to their new and the existing customer base. Themanagement of the organization did not add up to the changes according to the market needs inthe past years and their fault that invoked major and need to bring in various strategic changeswhich needed to be done frequently to satisfy the ever changing demands of their target customer

3BUSINES CAPSTONE PROJECTbase. It is a matter of fact that the issues that are harming the daily operations and theprofitability of the business organization could be reputational concerns financial concerns theregulatory concerns as well as the sustainability of the services that they offer to their targetcustomers. These can be referred to as the potential issues that the company is facing nowadaysand the changes in the way of delivering the services to the customers of the company and thestructure of the business organization that they have in contemporary times that reduces theimage of their brand and harming the reputation of the company.CausesThere are numerous reasons behind the issues that the business organization is facing now a daysand therefore the management of the organization realize that tea needs to undergo structuralchange for sustaining the productivity along with the profitability for the best interests of thebusiness organization. The importance of understanding the reasons behind the issues which areaffecting the operations of the business organization is to make the board of directors of thecompany to understand how much the changes needed for the organization to sustain theirgrowth and development for the future and also to achieve futuristic vision for the company inorder to sustain their profitability and the reputation for a long period of time. There arenumerous reasons behind these issues which will be is and among them the Rapid advancementof Technologies is one of the main reasons as the organization has failed to add up to the latesttechnologies in order to improve that productivity and quality of the services that provide. Theexpectations from the business organization have been increasing each day passing by and thestakeholders who are involved in the operations of the business but having higher Expectationsin terms of profit and the generated revenues by the organization. It has also been noticed that thefrequently changing external environment is in working numerous changes which are becoming

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