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Business Capstone Project - Doc

   

Added on  2021-05-31

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Running head: BUSINESS CAPSTONE PROJECTBusiness Capstone ProjectName of StudentName of UniversityAuthor Note

1BUSINESS CAPSTONE PROJECTExecutive SummaryIt is summarized that EY consultant will be providing useful and strategic adviuces to MaritimeSafety for the required changes to be done and implemented successfully. The development ofthe innovation in the range of product and services portfolio helps in improving the sustainabilityof the services they deliver it to the clients. The EY consultant advises to keep healthyrelationships with the client’s through effective and high quality services. The EY consultant willbe advising to have the implementation of root cause analysis for the analysis of the issues andthe causes. The EY consultant advice to keep on monitoring and reviewing the changesassociated with Maritime Safety for redeveloping brand reputation and for eliminating financialcrisis for the company.

2BUSINESS CAPSTONE PROJECTContentsExecutive Summary.........................................................................................................................1Issues................................................................................................................................................3Causes..............................................................................................................................................4Alternatives......................................................................................................................................5Decision Criteria..............................................................................................................................6Recommended Solutions.................................................................................................................7Implementation and Implications....................................................................................................8Ethical Behavior..............................................................................................................................9Company Stakeholders....................................................................................................................9Credible Analysis.............................................................................................................................9References......................................................................................................................................10

3BUSINESS CAPSTONE PROJECTIssuesThe private sector organization which operates under the maritime industry could not liveup to the expectations of the clients which they deliver it. In the last 30 to 40 years they havebeen an established company which operates in maritime safety and they have been providingglobal services to the number of different organizations they are in. In the last 30-40 years oftheir business, they have established range of services which were well known and well trustedand they have a good reputation within the maritime industry (Campbell Coff and Kryscynski2012, 378). They have successfully interacted and communicated with the differentorganizations within this industry and they were very much satisfied with the financial andstrategic performance they have it in the past. In the past they had a very strong reputation in themarket and good brand image as well in the market. It is seen that prior 3 years or so they are observing that the company has gone of drasticchanges in their operations, way of dealing with the clients. It is seen that over the last 3 yearsthe organization is finding that they could not be able to remain static to their commitments asthe company wishes to deliver it to their existing as well their new clients. They have been notchanging the way they have been operating in the past, it now they need to bring in strategicchanges and the change needed to be done quite frequently (Campbell Coff and Kryscynski2012, 384). The issues which the business is facing right now could be the financial concerns,reputational concerns, the regulatory concerns as well the sustainability of their services whichthey provide it to the clients. These are the issues the company needs to address it. The changesin the delivery of the services to the clients, the business structure they have now which reduces

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