Marketing Plan for EcoEnclose: B2B Service for Eco-Friendly Packaging

B2b

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing objective.....................................................................................................................3
SWOT analysis............................................................................................................................3
Marketing Mix.............................................................................................................................4
STP..............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Ecoenclose is a company that is dealing in eco-Friendly Packaging and Shipping Supplies. The
following report is based on this business to business company. This service provides sustainable
recyclable packaging to customers (Fondy, 2019). Following report includes the marketing plan
of this B2b service. It includes SWOT analysis, STP and product mix.
MAIN BODY
Marketing objective
 To enhance marketing of the b2b service among customers
 To increase customer satisfaction across the world
The marketing of this b2b service is essential as it will help to create awareness regarding
qualities to people who can buy it. For, this following is SWOT analysis of this service.
SWOT analysis
Strengths
One of the major strengths of the organization is that they are using recycled waste which is a
noble cause. All the promotion to the organization is brought through the help of this publicity.
Weaknesses
Weakness of EcoEnclose is that the organization needs to spend much on their operational costs.
Due to this the profits margin of firm is reducing (Gusai, 2018).
Opportunities
The growing opportunities in the market for recycled and eco friendly products is benefecial for
the organization. Along with this awareness in people about recyling waste is also enhancing
revenues for organization and they have expansion opportunities.
Threats
One of the major threat for organisation is growing rules and legislatures towards this sector.
Also a number of companies are entering into market through recycling products which bring
competitive threat to EcoEnclose.