Marketing Management and Digital Communications for NOTPLA

RUNNING HEAD: NOTPLA 1
Marketing Management and
Digital Communications
Student Details:

NOTPLA 2
Executive Summary
This report is solely based on marketing management and digital communication
strategies for organization Notpla. Notpla manufactures edible packaged water, juices and sauces
along with paper tin which are basically made from seaweed and plants. The objective of Notpla
is to reduce the use of plastic and provide products which are eco-friendly. Therefore, this report
highlights the SWOT and PESTLE analysis, customer analysis, problem statement, objectives,
marketing mix strategy, campaign evaluation along with budget allocation.

NOTPLA 3
Contents
Introduction......................................................................................................................................5
Situation Analysis............................................................................................................................5
SWOT Analysis of Notpla...........................................................................................................5
Strength....................................................................................................................................5
Weakness.................................................................................................................................6
Opportunities...........................................................................................................................6
Threats.....................................................................................................................................6
Pestle analysis of Notpla..............................................................................................................7
Political analysis......................................................................................................................7
Environment analysis...............................................................................................................7
Sociological analysis...............................................................................................................7
Technological analysis.............................................................................................................8
Environment analysis...............................................................................................................8
Legal analysis..........................................................................................................................8
Customer Analysis...........................................................................................................................9
Problem Statement.........................................................................................................................10
Objectives......................................................................................................................................11
Marketing mix strategy..................................................................................................................12
Product.......................................................................................................................................12
Price...........................................................................................................................................12
Promotion..................................................................................................................................13
Place...........................................................................................................................................13
Campaign evaluation.....................................................................................................................13

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Budget allocation...........................................................................................................................15
Conclusion.....................................................................................................................................15
Bibliography..................................................................................................................................17