Analyzing Marketing Strategies of Cadbury Dairy Milk Bar and Lindt ‘Excellence’ Milk Chocolate Bar

BUSINESS

EXECUTIVE SUMMARY
The aim of the report is to analyse different marketing strategies that business can use in
order to have effective position and product image in market. The study is based on two brand
images in markets that are Cadbury Dairy Milk Bar and Lindt ‘Excellence’ Milk Chocolate Bar.
The STP process helps the brand to attract potential customers and retain them for long period. It
is been analysed that the Cadbury Dairy Milk Bar is working more effectively than compared
with Lindt ‘Excellence’ Milk Chocolate Bar. This study is helpful to both the brands as they can
analyse where they are lacking behind in order to implement right strategy for brand
improvement.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
STP marketing planning process.................................................................................................1
Effectiveness of marketing mix..................................................................................................2
CONCLUSION AND RECOMMENDATIONS............................................................................4
REFERENCES................................................................................................................................5