SIA’s Business Analysis

Running Head: SINGAPORE AIRLINE SERVICES
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SIA’s Business Analysis
SIA: Management
(details :)
2/5/2019

Singapore Airlines Services 1
Introduction
This report is written on business activity analysis of the firm Singapore Airlines
(herein after referred as SIA) Limited being one of the flag carrier airline services of
Singapore nation. SIA is headquartered at SCA (referred as Singapore Changi Airport)
(Singapore Airlines, About us, 2014). Through managerial analysis tools like Porter’s 5
forces as well as PESTLE, the paper will further analyze each and every aspect of this Airline
service operation. Post analysing all aspects of the SIA, management recommendations will
be provided to SIA’s management for a sustainable future.
SIA is one of the best airline services of the universe and Asia as well. It is the
company who won 3 top titles in a single year and the titles were ‘best first class airline seat’,
‘best airline in Asia’ and ‘best first class’. SIA has begun its career in airline services field
during 1947 in the name of Malayan airlines (MA). Later on, in the year 1963, the airline
service firm rose as Malaysian Airways limited (MAL). Ultimately, during the year 1972 SIA
rose with the world-class services for their global travellers. This way, based on (Singapore
Airlines, Annual Report 2013, 2014), we can say that SIA is an international airlines service
company which is highly dedicated for providing luxury air transportation services and to
exploit company’s revenues for the benefit of their employees as well as stakeholders.
Management tool PESTLE: SIA
PESTLE analysis and relation amid the elements of PESTLE for Singapore
country
Political factors of SIA
As the political risks of Singapore’s are low hence the Political and Economic Risk
Consultancy (referred as PERC) also declared that this nation possesses the minimum
political risks among the entire continent. In addition, leaders and legislatures who lead the
nation are primarily chosen by the public of the Singapore (Ministry of Foreign Affairs
Singapore, 2016). This is the reason that Singapore is a self-governing country.
The Economic aspects of SIA
The functional area for SIA is Singapore and this economy is a free-market economy
for SIA’s effective operation. Besides, it is developing at a relatively high speed than others.

Singapore Airlines Services 2
Moreover, Singapore’s per-capita income is also the maximum in the whole ASEAN space.
Singapore’s bribery-free atmosphere supports SIA as well as the global business segment
which makes Singapore the most competitive country of the Asia. Singapore’s labor is
educated and motivated which strengthen country’s economy and hence financial and legal
business frameworks helps country to grow more (Cook, Tanner, & Lawes, 2012).
Furthermore, the few restraints of Singapore economic enactment are as follows:
 Growing labor budget
 Scarcity of Labor (Kaur, 2015).
 Decline in total productivity of nation.
The Social aspects of SIA
Through the social aspects perspectives, Singapore is more like rest Eastern countries.
Singapore follows traditional family moral values which show that the nation is holding the
collectivism culture among their societies. Yet the millennials of the country are trending to
follow western culture majorly. Moreover, Singapore country’s residents work very hard to
fulfil the daily desires (Chan, 2009). Therefore, social behaviours of Singapore’s public have
augmented nation’s overall productivity to a huge level.
The Technological aspects of SIA
The author of this paper is suggesting that key driver of the improved life style as well
as quality of life in Singapore is technological progress of this nation. The digital
technologies have played a major role in Singapore’s development as a high-tech nation.
Hence, technology improved communication and increased connectivity among people which
helps in better execution of business and entrepreneurial activities (Wirtz & Johnston, 2009).
Legal aspects of SIA
In this context, Singapore’s government reflects that major growth of any business
depends upon transparent, advanced and market heartening legislations as well as regulations.
Thus, well-organized legal as well as regulatory business setting supports economic growth
as well as industrial development of Singapore and SIA (Heracleous & Wirtz, 2014).