Current PESTLE environmental analysis for the business

Business Administration

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current PESTLE environmental analysis for the business.........................................................1
Conducting complete competitive analysis of the industry........................................................3
Target market and justification for this choice...........................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Business administration is useful in supervising the operations of the business. It heps in
effectively carrying out the operations of the business in order to attain the goals and objectives
of the study. Visight Company tends to focus on delivering customized gifts and services to the
people. The company focuses on providing customized gift and decoration services to the
customers (Bean, 2015). The company tends to deliver happiness at the doorstep of the
customers by delivering the product which brings smile on their face. The personal expertise
have high degree of knowledge associated with the creativity and innovation of the gifts and
experience of the individual person in order to fulfil their requirements. The gap in the market
associated with the online delivery and booking of the order to the customers by providing the
utmost degree of flexibility to the customers. The business will be located in 48 Great Russel in
London, United Kingdom because it helps in attracting large number of customers. This study
will outline on the current environmental analysis for the business. It will also conduct complete
competitive analysis of the industry. This study will also focus on determining the target market
for the business.
MAIN BODY
Current PESTLE environmental analysis for the business.
PESTLE analysis is considered to be as one of the key significant factor which mainly
focuses on taking into consideration key factors such as political, economic, social,
technological, environmental and legal factors to evaluate the external business environment
which hampers the business operations.
Political factors
Influence of the government tends to largely affect the way business performs its business
operations (Kim, and Min, 2015). It mainly includes governmental policy, tax policy,
environmental laws, labour laws, political instability, funding initiatives, corruption, etc. are
considered to be as the key relevant factors which influences the way business works.
Ineffective government norms and policies can influence the operations of the Visight Company.
Economic factor
The key prominent factors which tends to largely influence the working of the Visight Company
mainly includes growth within the economy, change in inflation rate, exchange rate,
unemployment rate, disposable income of the consumers, wage rate, financial capabilities, etc.
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