Business Analysis of Duque Papetiers Gros: Expanding into Germany

This report analyzes the feasibility of Duque Papetiers Gros, a French stationery manufacturer, expanding into the German market. It examines the German wholesale stationers market, annual spending on writing/drawing materials per capita, Duque's financial performance, international standards, costs of a new building, mean value of orders, and customer satisfaction. The analysis concludes that Germany presents a promising opportunity for Duque, with a strong market demand and potential for growth. However, the report highlights key challenges such as competition, customer loyalty, and compliance with international standards.