Ventura Boat Company Analysis

This assignment presents a business analysis of Ventura, a firm manufacturing small and medium-sized boats using traditional methods. The analysis examines Ventura's strengths, including its established customer base and unique product offerings. It identifies weaknesses such as reliance on outdated technology and stiff competition from more modern firms. Opportunities include expanding into new markets and leveraging the growing demand for eco-friendly boats. Threats stem from technological advancements and changing consumer preferences. The report concludes with recommendations for Ventura to adopt modern technology, improve employee morale, and enhance its competitiveness.

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Business Analysis
Name of Student
Name of University
Name of Tutor
Date
Table of Contents

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Strengths of the business............................................................................................................3
Weaknesses................................................................................................................................4
Opportunities and Threats..........................................................................................................4
Opportunities..........................................................................................................................4
Threats....................................................................................................................................5
Recommendations......................................................................................................................6
References..................................................................................................................................7
Ventura is a firm that builds small and medium-sized that is manufactured from traditional
materials. Just like any kind of business, Ventura also faces competition from other similar

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business that is situated in or outside Australia. Because of its traditional way of
manufacturing the boats with the unique materials, it has attracted many customers from
within and outside Australia.
Strengths of the business
As have been stated in the case study, the business has employed unique ways of
manufacturing boats that have been referred to as the traditional ways. These days, as
opposed to the modern ones, present some very interesting features that cannot be seen in the
modern methods. Another strength exhibited by Ventura is the fact that it sells its products to
boat yards and directly to the consumers in Australia. This gives them an opportunity to
supply a number of customers despite the fact that there are other modern methods of
manufacturing boats explored by other companies (Jenster & Hover, 2014).
The better part of the firm’s strength is propelled by the fact that it is able to sell to local
buyers and a few international markets. Therefore, if there is a decline in its exports, it can
fully rely on the domestic market for its products. It is important to note that this firm has
been able to be alive because of the fact that it uses materials that are locally available to
them. Consequently, these locally available materials are cheap; hence, their financial input
would be favourably achieved.
Weaknesses
Ventura Company is facing a number of weaknesses that hinder their operations. One of
these problems is that they have been using traditional methods or means in constructing their
boats. These traditional methods and materials are a drawback to the successes of their
business since some of them are no longer appealing to the customers. It is described in the
case study that the kind of technology the company uses is an outdated kind of technology.
This hinders its efficiency in making its products. We know that majority of manufacturing
companies in Australia and other international firms have automated their processes and

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systems with the latest technology that make them more efficient and quicker in their
manufacturing operations and other processes. It is important to note that if Ventura remains
in this form whereby they stick to the use of outdated technology, there is no doubt that their
business will continue registering a decline in growth.
The market share controlled by the Ventura firm is however minimal because it lacks the
latest technology and proper structures to expand its operations and compete favourably with
its competitors both internationally and locally.
Opportunities and Threats
Opportunities
Although Ventura Company is facing challenges with acquiring and using latest technologies,
it has indicated improvements in other areas that do not require the intervention of
technological advances. It has been stated in the case study that overseas governments have
shown indications that some restrictions are going to be removed from the use of traditional
boats. This will see Ventura’s current method of manufacturing boats be considered legal and
therefore they can export their boats to such countries without being considered involving in
illegal business.
The emerging economies of the developing countries have many opportunities for products
from Ventura. This is because such countries have no financial capability to acquire the latest
or modern boats (Hopkins, 2013). Therefore, they will certainly go for those boats that they
can afford. For this case, Ventura Company would be in a position to still command certain
markets that would certainly buy their products. It is important to note that this firm has been
able to be alive because of the fact that it uses materials that are locally available to them.
Consequently, these locally available materials are cheap; hence, their financial input would
be favourably achieved.

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Threats
Due to technological advances, the firm is facing serious challenges due to the fact that it is
not alive to the changes in technology. It is noted that majority of the companies that are
involved in the manufacture of boats in and outside Australia have shown remarkable
advances in technological changes. This has made them very efficient and competitive in
terms of the boats they make (Jain & Jain, 2012). This is a serious threat that Ventura is
facing in its current operations because it still relies on old-fashioned ways and methods of
manufacturing boats. The fact that there are no technological advances tried by Ventura, the
employees’ morale is tainted (Loudenback & Kelley, 2013). The employees have a feeling
that their company should also make steps in ensuring that they change their manufacturing
processes and all other things in line with the changing technology.
We know that majority of manufacturing companies in Australia and other international firms
have automated their processes and systems with the latest technology that make them more
efficient and quicker in their manufacturing operations and other processes. It is important to
note that if Ventura remains in the form whereby they stick to the use of outdated technology,
there is no doubt that their business will continue registering a decline in growth.
Recommendations
It is clear in the case study that Ventura firm is facing stiff competition from other
companies. These companies have established their businesses in conformity to the growing
technology, which has made them become superior to Ventura. It is important for the firm to
realize that it is through technology that can make it compete favorably with its competitors.
Similarly, many customers need the latest products made in conformity with the latest
technology. Therefore, to ensure retention of its customers and to attract even new customers,
it is important to employ the latest technology and innovate new ways of manufacturing

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boats. Employing technological means in operations would uplift the morale of its employees
in the sense that the employees will work in a comfortable environment that makes them feel
incorporated in the firm.
References
Hopkins, D. (2013). The new emphasis on business operations. Entrepreneurship studies,
6(6), 410-419. http://dx.doi.org/10.1016/0019-8501(77)90003-7

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Jain, S., & Jain, S. (2012). Manufacturing Industries. South Melbourne, Victoria:
Cengage Learning Australia.
Jenster, P., & Hover, D. (2014). How to focus idea on technology for business to serve
strategy. Planning Review, 20(4), 32-36. http://dx.doi.org/10.1108/eb054365
Loudenback, L., & Kelley, E. (2013). Business opportunities and threats
Journal Of Entrepreneurship, 36(4), 113. http://dx.doi.org/10.2307/1250442