Ventura Boat Company Analysis
Added on 2020-03-23
7 Pages1232 Words81 Views
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1Business AnalysisName of StudentName of UniversityName of TutorDateTable of Contents
2Strengths of the business............................................................................................................3Weaknesses................................................................................................................................4Opportunities and Threats..........................................................................................................4Opportunities..........................................................................................................................4Threats....................................................................................................................................5Recommendations......................................................................................................................6References..................................................................................................................................7Ventura is a firm that builds small and medium-sized that is manufactured from traditional materials. Just like any kind of business, Ventura also faces competition from other similar
3business that is situated in or outside Australia. Because of its traditional way of manufacturing the boats with the unique materials, it has attracted many customers from within and outside Australia. Strengths of the businessAs have been stated in the case study, the business has employed unique ways of manufacturing boats that have been referred to as the traditional ways. These days, as opposed to the modern ones, present some very interesting features that cannot be seen in the modern methods. Another strength exhibited by Ventura is the fact that it sells its products toboat yards and directly to the consumers in Australia. This gives them an opportunity to supply a number of customers despite the fact that there are other modern methods of manufacturing boats explored by other companies (Jenster & Hover, 2014). The better part of the firm’s strength is propelled by the fact that it is able to sell to local buyers and a few international markets. Therefore, if there is a decline in its exports, it can fully rely on the domestic market for its products. It is important to note that this firm has been able to be alive because of the fact that it uses materials that are locally available to them. Consequently, these locally available materials are cheap; hence, their financial input would be favourably achieved. WeaknessesVentura Company is facing a number of weaknesses that hinder their operations. One of these problems is that they have been using traditional methods or means in constructing theirboats. These traditional methods and materials are a drawback to the successes of their business since some of them are no longer appealing to the customers. It is described in the case study that the kind of technology the company uses is an outdated kind of technology. This hinders its efficiency in making its products. We know that majority of manufacturing companies in Australia and other international firms have automated their processes and
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