SWOT Analysis and Recommendations for Ventura Boats

Running head: MARKETING PRINCIPLES
Marketing Principles
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1MARKETING PRINCIPLES
Table of Contents
1. SWOT ANALYSIS OF VENTURA BOATS.................................................................1
2. THREATS AND OPPORTUNITIES ANALYSIS.........................................................3
3. RECOMMENDATIONS.................................................................................................4
References............................................................................................................................6

2MARKETING PRINCIPLES
1. SWOT ANALYSIS OF VENTURA BOATS
STRENGTHS
It has strong global presence
Designs and builds small sized and
high quality luxury boats with
traditional materials
Sell their boats directly to the
customers and boat yards as well (Grant
2016)
Ventura boats has power of negotiating
with different vendors
It has diverse staffs who helps the
company to go forward in the
diversified market
It has prospered in the past and built
strong reserves of cash
WEAKNESSES
The revenues of the respective
company is dropping in the present
situation
There has been long term debt on the
construction of different new boats
The rising cost of the fuel is the other
weakness and it is affecting the
business of Ventura Boats
(GURCAYLILAR-YENIDOGAN and
AKSOY, 2018)
The manufacturing technology of
Ventura Boats is outdated in nature
The government of Australia has stated
that there will be some boats that will
be restricted to be sold by Ventura
There are no such innovation or
introduction of new models of boats
and this is affecting and declining the
portfolio of products of Ventura
Boats
OPPORTUNITIES THREATS