This report analyzes customer loyalty and brand equity score of different brands using SPSS. It also builds a model to predict likely chances of customer defaulting in regular card payments in the future using the independent variables of age, level of education, years with current employer, years in current address, household income, debt inc, creddebt, and other debt. The report concludes that whenever the customer loyalty to product are relatively not close for any two brands then their group means are statistically significant difference because the p-value will always be less than 0.05. The report also shows that the total brand equity score are relatively close for some brands and not close for others.