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Business And Business Environment Nestle

   

Added on  2020-07-22

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Business And BusinessEnvironment
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P 3. Relationship between different organisational functions that link with objectives........1TASK 3............................................................................................................................................3P 4. Positive and negative impacts the macro environment upon business operations..........3TASK 4............................................................................................................................................4P 5. Conducting internal and external analysis for identifying strengths and weaknesses....4P 6. Explanation of strengths and weaknesses having its interrelation with external macrofactors.....................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
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INTRODUCTIONEvery company used to operate itself within a surrounding that is known as businessenvironment. This has been recognised that such environs consist of macro as well as microenvironmental factors. Macro factors commonly include government, economy, technologicalalteration, political & social situations of nation, natural forces, etc. On the other hand, microelements is nothing but the internal things comprised by specific organisation. For instanceworkers, consumers, investors, potential competitors, suppliers & so on falls under the categoryof micro factors. It is to be noted that these components are giving several form of impacts whichmight influence overall performance of corporation (Burns and Winter, 2011). This may bepositive or negative depending on the nature of those environmental prospects. Thus, it is vitalfor each and every enterprise to look after such aspects before starting any business in newmarket place so that they could run their commercial activities in proper manner. The presentreport is designed by considering one of the famous company titled as Nestle. It is a Swissinternational food and drink organisation whose headquartered is located at Vevey, Vaud,Switzerland. On the basis of its revenue and another metrics, it is known as largest foodassociation in all over globe, since 2014. In this report, various types of organisations has beendescribed along with their legal structure. Apart from this, Pestle and Swot analysis is done inorder to perform interior and exterior analysis. TASK 1Covered in PPTTASK 2P 3. Relationship between different organisational functions that link with objectivesNestle comprises of different organisational functionalities which is found to be likedwith objectives as well as whole structure. There are number of organisational functions that arepresent in single business organisation that is linked with its set objectives and aims in effectiveand efficient manner (Gebauer, Paiola and Edvardsson, 2010) . There is relationship of differentdepartments that exist in this company is described below: 1
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Research and development department: This department of Nestle perform importantfunction of analysing the current market condition so that they could able to take decision ineffective and efficient manner. They continuously have to examine external environment so thatthey can study the positive and negative impact on the organisation system. Their prime duty isto evaluate all the working process that is taking place so that overall function of the companywill be performed in effective and efficient way. Marketing Department: This division play an essential role by performing number ofmarketing activities that is directly linked with the accomplishment of final goals and objectivesof Nestle (Halbert and Ingulli, 2011) . It is the responsibility of marketing manager to performactions so that they could able to influence the behaviour of the customers so that sales couldtake place. Its basic aim is to sell the company's product in order to achieve high profits andoutcomes and establish sustainable market image and goodwill. Production department – It is manufacturing department of company that producedifferent types of products and services for their desired customers. For an organisation, it isnecessary for understanding their production approaches and concepts which assist in reducingthe additional wastage and cost that can aid in making effective goods in better manner. Beforemanufacturing some product, it is required for company is to analyse the customers needs anddemand after that they can identify target customers. Human resource management – It is the important part of an organisation which help inmanaging and maintaining all functions of the department in proper manner. Human resourcemanagement is doing work for developing and increasing skills or knowledge of employees byproviding training and development program. With the help of this, they are capable for gainingand attaining desired goals and objectives in effective manner. The main objective of thisdepartment is to provide training and learning sessions, hire candidates, manage businessactivities and developing career direction for employees. This division work for reducingdisputes and conflicts from organisational functions and activities (Hamilton and Webster,2015). Accounting and Finance – It is the major department of company which are developingfor managing all accounting and financial activities in better manner. With the help of this,company manager can manage cash flow, fund flow, capital management, budgetary control and2
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