This assignment delves into the concept of a business environment, encompassing various factors such as political, economic, social, technological, legal, and environmental (PESTLE) influences on businesses. It also touches upon SWOT analysis, identifying strengths, weaknesses, opportunities, and threats that companies face. Additionally, it explores business model innovation, including the theoretical underpinnings by Drucker and practical applications through case studies of companies like Primark and JDA Software Group.