Positive and Negative Impacts of Macro Environment on Operations of Enterprise

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 2............................................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 3............................................................................................................................................1
P4. Identification of positive along with negative impacts of macro environment on operations
of enterprise.................................................................................................................................1
TASK 4............................................................................................................................................4
P5. Internal along with external analysis of company for identifying strengths and weaknesses.
......................................................................................................................................................4
P6. Explanation of interrelations for strengths and weaknesses with external macro factors.....5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Collection of factors and forces that influences organisational functions and workings is
termed to business environment. It is characterised as multifaceted, difficult to understand,
changing continuously, unpredictable, and far reaching impacts. It assist companies in
understanding economic system, economic policy, market conditions and internal environment.
To understand the concept, The Dorchester company is taken that is one of 5 star hotel situated
in London, UK. It is well popularise for the offering luxury services and have prestigious
architect that attract wide tourists (Dorchester Hotel, 2020). The report demonstrates about
positive and negative impacts of macro environment on operations of entity. It also determines
internal strengths addition to weaknesses with application of SWOT Analysis and explanation of
their interrelationships to external macro factors.
TASK 1
Covered in PPT
TASK 2
Covered in PPT
TASK 3
P4. Identification of positive along with negative impacts of macro environment on operations of
enterprise.
Macro environment is stated to the conditions which exists within economy as whole but
not in particular region (ATWA, IBRAHIM and SALEH, 2017). The factors involved in it are
generally uncontrollable and impacts overall performance of enterprise. Organisation monitor as
well as forecast external influences by applying relevant framework. In context to Dorchester
Hotel, managers applies PESTLE framework for monitoring addition to forecasting external
influences so that they can eliminate any negative impacts and ensure smooth operations. The
framework assist administrators to scan extrinsic situations and identify opportunities for further
development and expansion. Following are impacts of the external factors in case with
Dorchester Hotel:
Political factor: It is all about activities concerned with political systems for managing
entire hospitality industry. The factor generally involves tariffs, taxation, trade policies and
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