Business and the Business Environment

BUSINESS AND THE
BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Covered in PPT............................................................................................................................1
LO 2.................................................................................................................................................1
Covered in PPT............................................................................................................................1
LO 3.................................................................................................................................................1
PESTLE Analysis........................................................................................................................1
LO 4.................................................................................................................................................5
SWOT Analysis...........................................................................................................................5
Macro factors which influences the organisation in terms of its strengths and weaknesses.......6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment is considered as the mixture of both macro and micro factors that
impact the working conditions and operation of business activities. In relation with this
organizations need to consider both external and internal factors which impact the business
activities while taking their decisions. Along with this internal factors are under control
meanwhile external factors are beyond the control. Business environment is dynamic uncertain
Complex and relative which impact the performance profitability and growth of company
(Erasmus, Strydom and Rudansky-Kloppers, 2016). In this context this is environment is useful
in analysing the business opportunities tapping useful resources helpful in Planning and
enhancing the overall performance of company. In relation with this Intercontinental hotels and
resorts is considered which a branded British hospitality company is founded in 1946
headquarter in Denham, Buckinghamshire, England, UK. Hotel has around 842, 749 guest rooms
and 5,656 hotels across 100 countries. Moreover, company owned several brands under it
considering Regent hotels, six senses hotels, and hotel indigo, Holiday Inn, EVEN hotels,
staybridge suites and so on. This report is going to cover the various types and purpose and size
scope of various organisations. It also explains the relationship between the organisational
functions and also identify business environment with the help of internal and external factors
and also describe their strengths and weaknesses.
LO 1
Covered in PPT
LO 2
Covered in PPT
LO 3
PESTLE Analysis
It is also termed as the micro environment which is useful in analysing the long-term market
impact on the business conditions and operations of company. It is considered as the best tool to
determine the risk factor which is present in external environment. This Framework serves as the
basic analytical tool for analysing the market decline or growth (Hillary, 2017). It is important to
understand that how the external environment create opportunities and threats for the company
1