Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Task 1...............................................................................................................................................1 P1. Discuss in brief about the different types of organisation with their purposes as well as their legal structure......................................................................................................................1 P2. Illustrate the size and scope of different forms of organisation............................................3 Task 2...............................................................................................................................................4 P3. Interpret the different organisation function along with how they link with organisation objective and structure................................................................................................................4 Task 3...............................................................................................................................................5 P4. Analyse the negative and positive impact of macro environment has upon the business operations along with examples..................................................................................................5 Task 4...............................................................................................................................................7 P5. Illustrate the internal and external analysation of specific organisation in order to identify the strength and weakness..........................................................................................................7 P6. Explain about how strength and Weakness interrelate with external macro factor............10 CONCLUSION..............................................................................................................................12 ........................................................................................................................................................12 REFERENCES.............................................................................................................................13 Books and Journals.......................................................................................................................13
INTRODUCTION A Business Environment is set or collection of overall individual external information, entities and other factor, which emphasis to under control of the organisation, but it can impact to the performance, profitability, growth along with long term sustainability (Ahmadi, Rahimi, and Rezaei, 2018). Every source of business organisation operates in distinctive environment where it not prevail to exists in situation of isolation. According to such environment it influences business that also get affected through business activities. The main objective of business environment is to focuses on the earning more profit maximisation. For Considering the organisation is from Automotive industry as, Aston Martin is a British individual automotive manufacture of luxury sports, sedan and grand tourers. It was establishment in year of 1913, founders are Lionel Martin and Robert Bamford. The revenue is generates as 997.3 million pounds as in annually basis along with number of employees are 2,450 approximately in internationally (Berman and Dalzell-Payne,., 2018). In the following report the topics are highlight as different types of business organisation along with their size and scope.Relationshipbetweendifferentorganisationalfunctionaswellastheirlinkwith organisation objectives and structure,positive and negative implication about to operation businesswithinexamples.AnalysesofSwottothecompanytomeasuringtheinternal performanceandrelatethathowstrengthandweaknessareinterrelatewithexternal environment. MAIN BODY. Task 1. P1. Discuss in brief about the different types of organisation with their purposes as well as their legal structure. There are three main different types of organisation are elaborated below: Private Organisation:This is the type of organisation where it comprise about the partnership or individual person who eligible operates the business operation to earning profits.
Purpose: The motive of private venture is to making more profit maximisation in favour to create new form of enterprise. For example:Aston Martinis British automotive business organisation in United Kingdom. Legal structure: The private company is having three main legal structure are as follows: •Sole proprietor: It is simplest business which is managed by individual and responsible for all debts (Dovis, Zaki and Dovis, 2018). •Partnership: It is form as two or more person are commence to control to agree of sharing equal profit and loss. Public Organisation:On the basis of this organisation is owned and handle by the government where they enhance to deliver and facilitates the goods and services along with advantages to the society. This organisation is helps to generates in open market through different traits of investors who buys the shares as well as monitor to provide outcomes to government holder. Purpose:Theobjective of public organisation is to provide the public services which involves the product and services is related to the product and services are regulated or optimised by the government policies, security and health care facility (Fabus, 2018). For example:NHS (National Health Services) is public trusted health care system of the United Kingdom. Legal structure:Public organisation is having two main legal structure that regulated overall governmental activities driven such as: •Central Government:This type of government that helps to control the power over a unitary state with having different power at various level to monitored. •State Government:As per this framework of government is regulates to optimise the activities on specific that share the political power. •Local Government:It is form of public administrative that counted as in form of majority.
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Voluntary Organisation:It is form of organisation where they have common goal and it can be served as individual as well as group into an agreement or volunteers. Purpose:Theyhavemotivetocontributetowardssocietyandinfluencetoother companies to participate into social causes activities. For Example:Oxfam is the form of trust foundation venture where they work for reduces the poverty and brings the improvement towards society. Legal structure: In voluntary organisation is having two essential model is been structure are: •Unincorporated Associations:In this type of voluntary are in well favoured through new and small group (Gaganis, Pasiouras and Voulgari., 2019). They involves many people for their objective who dose not looking for profit earning. •Trusts:It is formed in traditional trust of public organisation for charity purposes where it operated through welfare trusties which regulated or controlled by them. P2. Illustrate the size and scope of different forms of organisation. As the size and scope of specific organisation specifies about to the business expansion in perspective of manpower, resources, revenue and current capitalisation. It highlight the three types of organisation that are given below: BasicPrivate OrganisationPublic OrganisationVoluntary Organisation SizePrivatecompanies having the wider part wheremanyother formsofbusiness venture are optimised such as small, medium and large organisation which determines aims andgoalsthat The Size of the public companyishaving limitedwherethe governmentis operatedaspertheir competency. Byhavingvarious trustiesinstitutions whichislessersize thanorganisation whereitregulates through other form of institution.
indicatesthe sustainability. ScopeThe scope for private organisation is having number of employees are500more. Similarly,theAston martin is having 2,452 employeesintheir overall branches (Hair and et. al., 2019). Public organisation is havingscopeto determinesabout above 250 employees. But in public venture thereisaalwaysa limited as it regulates throughgovernment policies. Forvoluntary organisation is having scope is to be highlight as it having presence ofsocialworkto increasethe development in society perspective(Hamilton andWebster,2018). Oxfamhaveplanto more collaborate with other business venture tomakingincreasing of funds. Task 2. P3. Interpret the different organisation function along with how they link with organisation objective and structure. In organisation there is a different department such as marketing, finance, production, Human resource where these department is having major role which they contribute to make the organisation work easier and approach the objective in flexible manner. As in Aston Martin they are also keeping their roles and responsibility that support to each other working aspect. Marketing role in Administrative department:In the internal scenario of Aston Marin, the administrative department is control through Human resource department that enhance to manage the workforce as well as internal activities of the organisation, while marketing is support to promote the vehicles of Aston martin in market to creating awareness. The inter
relation with human resource and marketing is to provide effective manpower and training and developmentprogram by administrativedepartment. In another phase marketinghelps to promoting and creating awareness about the hiring for new candidates in different job portals. Production role in Finance department:The role of production is to manufacturing of the product and services by utilising the authentic raw materials (Hansen and et. al., 2018). To control the funds and other financial activities which help to reduces the uncertainty of the business operation. The interrelation between finance and production department as to a provide monetary service to the production department where they can buy raw material, machinery and other items. Organisational Structure:It is systematic structure that depicts about the different activities which instruct to accomplish the goal for the organisation. There is proper organise of structure of Aston Martin as per the basis of top to bottom level of hierarchy where information rotate and deliver the message to the right level of person. •Divisional structure:According to this structure derives to utilise leadership team based on products, project or subsidiary product which they highly operates. •Matrix Structure:In this structure it comprises about to assigning the job roles and duties to the employees as per the individual capability to accomplish the goals of organisation. As for Aston Martin they follows as well as the suitable organisation structure isMatrix structure, it is very effectively implies by the top level management where they analyse the manpower on the basis of their competency and assign them job duties for their project. Task 3. P4. Analyse the negative and positive impact of macro environment has upon the business operations along with examples. An External environment is set of situation or factor which are connected with outer side of the organisation that effect in some extent. In business, the relation with external environment is support to control the dimensions such as society, economy regulation and political procedures
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(Hudakova and et. al, 2018). There is a method that helps to measure the external environment is Pestle analysis which would support to investigate optimised to external environment. Pestle Analysation is a tool that assort to identify the macro environment scanning to investigate the opportunities and challenges which impact to the specific organisation. Aston Martin having a Pestle analysation is following : •Political: It is the factor that defines the factor of overall government and corporate policies along with legislative changes of particular country. As the political condition of United kingdom is stable, as Aston Martin is UK based organisation through which the policies are well structure designed in terms of fiscal policy, taxation, trade tariffs etc. But there is some challenges or uncertainty factor that exists in United Kingdom (Jevšenak, 2019). The Brexit market is one of the negative factor that exists in United Kingdom which not allows to the Europeon Union to trade. It could affect the Aston martin business as in negative manner. •Economic: According to this factor, it derives about particular country economy;s performance that having directly influence to the company and having long term effect. The elements which include in economic factor are inflation rates, foreign exchange rates, economic growth rates patterns etc. All these is having important role in United Kingdom economy where Aston Martin have a global economic condition impact that generates positive and negative outcomes. As there is threat involve credit and presence of risk in foreign exchange rates. •Social:As this factor explains about to measure the social environment market of nation . There is different trends that involves in United Kingdom such as culture trend, demographic and population analytics etc, in which Aston Martin can approach various consumer preferences as well as it could increase the disposable incomes by measure and target the consumer on the basis of demographic traits such as age, trend, gender and consumer disposable income basis. •Technological:It comprise the factor the innovation of technology that might affect the operation of industry and the market to favourably. It includes the research development studies as well as awareness related to the market progression (Krajnakova, Navickas, andKontautiene,2018).ThereisbenefitfortheAstonMartininperspectiveof
technological factor in United Kingdom where many opportunity is available of advanced technologies which helps to grow the business in the competitive market. By enhancing the artificial intelligence features to inherent in the model which make them it effective. •Legal:This factor involves both influences of external and internal sides. As there are some certain laws that affect the business environment in certain country's policies which helps to maintain. The legal structure of United kingdom is very systematically design where many companies are successful trade and abiding the rules and regulation in proper guidelines (Luiz., Ganson and Wennmann, 2019). Aston Martin can raise their capitalism on the basis of new laws that helps to change overall government rules and regulation. Safety norms are strictly concerned to every automotive manufactures that increase or decrease the sales and margins of productivity. •Environmental:In this factor it emphasis about the influence that determines to the surrounding environment. For United kingdom the environment factor is very supportive and beneficial to the company such as Aston Martin are involve in CSR activities in UK environment market (Lulaj and Iseni,, 2018). There is proper sustainability of UK environment market that involves low capacity engine of new derives technologies. On above analysation of Pestle in perspective of Aston Martin venture, there is positive and negative impact of macro environment asEconomical factoris having negative factor as there is presence of uncertainty in economic as in recession, inflation that raise the negative impact in United kingdom performance in diminishes ways. The positive factor implies the Technological factorthat comprises wider scope in UK market on the basis of United Kingdom region that improves the automotive product by enhancing highest mobility of specification. Task 4. P5. Illustrate the internal and external analysation of specific organisation in order to identify the strength and weakness. Swot analysis:-
Swotanalysisisa method,whichhelpstoidentifyingthestrengths,weaknesses, opportunities and threats related to the internal & external environment of the organisation (Mirabito., Floorwatch Inc, 2018). The swot analysis of NHS and Aston Martin can be introduced by following tables; NHS StrengthsWeaknesses NHSmainlyfocusesonthe improvement of quality. NHS investing moreon research and development. Qualityofmedical-equipments& provision of better services. NHS has well trained medical staff. NHS faces the problem related to the payscaleofgeneralphysician& specialists. ThestaffofNHSalsofacingthe problemofovertime,reflectsthe weakness of the organisation. OpportunitiesThreats The business strategy of NHS is an opportunity, which creates competitive advantages for the company. NHS focuses on building culture based onperformancerather-then expectations.Thiscreatesthe opportunities for company in long run. NHS has theprovision of different rewards for different roles. Better relationship among employees. Theeconomicalandpolitical uncertainty of UK creates the threat for the company. Increasingcompetitiondueto developmentofnewhospitalsalso createsthethreatforthecompany (Morrish and Jones., 2020). National Health Service (NHS), isUK based public sector medical & healthcare company. Highly trained staff, modern equipments, flexible rewards, business strategy are the major strengths & opportunities but, NHS should focus on better pay & rotational system as well asflexible policies in order to overcome the internal and external drawbacks.
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Aston Martin StrengthsWeaknesses Aston Martin has good brand reputation in auto mobile industrydue to its hard work shows historically (Nikitina and Lapiņa, 2019). Highlytraineddesigningand manufacturing team produced quality ofcarswhichreflectsthemajor strengths of the company in order to gain customer satisfaction and profit. High promotion and marketing strategy is also a major strength of company. Aston Martin provides Luxury cars and comfort to its customers. AstonMartinfocusesonlyontheir luxury market or not even tried to enter intoanother,thisreflectsthelesser market as compare to its competitors. AstonMartinhaslimitedmodelsof cars at a particular time, which shows the weakness for the company. OpportunitiesThreats Aston martin covers the heritage and historicalvaluesintheirproductin order to attract new customers. It is the opportunity for Aston martin to expand their business in local markets in order to gain more customers. Aston martin have standard customer base but general public also wants to experience the luxury and comfort of Astonmartin'scars.Thiswillbe possible through nominal prices. Highcompetitionfrombrandslike Jaguar,Bentley,Porschecreatesthe threat for the company (Safar and et. al., 2018). Government taxes, increments in fuel prices creates the drawback for long sustainability of Aston martin in the industry. AstonMartinisanUKbasedauto-mobilecompany.Brandreputation,market penetration, customer attractiveness are strengths & opportunities of company (Trisakhon,
Onputth and Peamchai., 2018). But, company should focus on electronic & battery powered products, in order to deal with threats. P6. Explain about how strength and Weakness interrelate with external macro factor. To making the proper assessment of macro environment, now in this segment there woulddiscussionofstrengthandweaknessofoverallmacrofactoraboutAstonmartin perspective: Political:Throughthisfactoritderivesabouttheoverallcorporategovernment regulation of specific company. Strength: In United Kingdom their political scenario is stable as well as the government policies are generates the positive outcomes on the basis of engaging customers, policies and taxation that are favour towards the Aston martin company. Weakness: Due to Brexit market and changes in policies could creates the slow down the company norms progression which could impact on business productivity. Economical:It defines about the country economic condition in terms of availability of opportunity and challenges that influence to the organisation (Tung, Tang. and King., 2018). Strength: There is a high outcomes generates of productivity in automotive market, where Aston martin is itself a largest growing automotive company based in United kingdom. In fact they have captured 50%-70% markets globally with optimum retention of customer. There is high value of pound currency. Weakness: By having different perspective of high inflation rates, recession that can be direct impact on Aston Martin business productivity as well as the decreasing of demand and supply of Aston Martin automotive vehicle that down fall their brand value. Social:According to this factor it elaborates about the people preferences, culture and trends in the market that could affect the organisation positively and negatively. Strength: As there is different people's approaches on the products where some are low buying and others are high buying purchase of product in United Kingdom. For Aston Martin they have platform where they can explore the market. The company can eaisly target their customer on the basis of demographic factor.
Weakness: By having different traits of buying products in United Kingdom, it can creates the complexity for Aston Martin to making the customer convince about their product . As their product involves high specification with premium price. Technology:To having the presence of advances type of resources that could create and positive impact to the organisation. Strength: there is high amount of opportunity that prevails the growth and increase the work flexibility of manpower in Aston martin. Weakness: Every retail business is relay on technology which makes them dependable and also allows the high maintenance to maintain the advanced level of equipment (Viriyasitavat and et. al., 2018). Legal:According to this factor that emphasis about the forming of rules and regulation related with the country legislation aspect. Strength: The United Kingdom is having effective nature of compliances that enhance the different laws and growth which maintain by the private venture such as Aston martin as they have implies employment law and Gender Equality law that helps to provide the security allowances as well as equal pay structure as per the designation of the work. Weakness: The law structure can distract to the organisation productive growth through their policies or unethical engaging activities could makes the whole organisation brand value demolition. Environment:It describes about the nature, climatic and country culture which require to adapt to every business that enhance to contribute positivity or development integration. Strength:ItallowstheCSRactivitieswhichattractandinfluencetotheprivate organisation to contribute towards society that helps to form their business name raises in overall environment. Weakness: In United kingdom there is unfortunate condition of climatic condition in United Kingdom and another implication that allows productive value decreases is pollution factor that would raise the negative influences.
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CONCLUSION On above discussion onBusiness Environment where it has come for conclude by describes the three main types of organisation along with their purpose and legal structure after that to detailed analyse the size and scope of private, public and voluntary organisation. To explains about the different function exists in organisation with organisation structure and their two Divisional and Matrix structure. By proper analysation of Pestle for United kingdom region and relates with the six factor to the organisation to mentioned the information regarding positive and negative impact. Apart from it by assess the Swot analysation which derives the internal and external capabilities to the company perspective. At last, there is a short description about macro factor with their strength and weakness.
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