Business And Business Environment Report - Macro Environment

Added on - Jun 2020

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BUSINESS AND BUSINESSENVIRONMENT
AbstractI tried to demonstrate my understanding in this course by different examples and factswhich I got from internet. Macro environmental factors are essential to be taken underconsideration for sustainable progress and quality assurance. Since McDonald’s is a well-knownand well-studied organisation in the world, my job was easier in some way. Because availabledata and details were there for the taking.Doing business globally is a tough job to deliver. But by assessing the external macrofactors McDonald’s made it look easy. I studied Indian market strategy of McDonald’s and useda lot of examples from there. In a whole, my primary objective is to deliver a qualityunderstanding on the topic and I developed a Pestle analysis by which we can understand howimportant external macro factors are for making business decisions.
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Information into the background of each organization.....................................................1P2 size and scope of organization.........................................................................................2P3 Relationship in between organizational functions, objectives and structure....................3PART 2...........................................................................................................................................5P4 impacts of the macro environment on the business operations, supported by specificexample...................................................................................................................................5P5 internal and external analysis Internal analysis of McDonald’s.......................................7P6 Strengths and weaknesses interrelate with external macro factors...................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness Environment is the core element which shapes up the market behaviour andoperations. Every business gets affected by the changes of macro and micro environment bothinternally and externally. The focus of this report is to have a clear understanding of externalmacro environment in business. In this section of the assignment I will try to investigate more indepth of the chosen case study of McDonald’s. Describe & identify the impacts of macroenvironment on McDonald’s business operations. Then look up for their positive and negativeimpacts in the business operations of McDonald’s and explain the reasons for such anomalies.McDonald’s is a global organisation and facing different macro environment challenge is one ofthe toughest job in their business operations. Different counties offer different macroenvironment in their business. Since Macro environment consists of broader forces that shapeopportunity and pose threats. Another aim of this report is conducting analysis both internallyand externally to identify Mcdonald’s core strengths and weaknesses.Then explain how thesestrengths and weaknesses are linked to the external environments like- demographic, economic,natural, political, technological and cultural environment.Finally, we will apply Pestle and SWOT analysis to get more in depth understanding theeffect of macro environment and justify how it affects the decision-making process ofMcDonald’s. Which will help, us to understand the true impact of macro environment in abusiness.PART 1P1 Information into the background of each organizationBank of England:Founded in 1694 and nationalized in 1946, Bank of England is the centralbank of the UK. Owned by the UK government and overseen by the board of directors,appointed by the Queen. The legal structure of the bank is based on the public sector and they areoffering services to the general public.PurposeDeliver Monetary Stability:Monetary Stability objective of Bank of England is to deliver stable prices andconfidence in The UK’s currency. Monetary policy refers to the setting of interest rate accordingto the Government’s targeted inflation rate.Deliver Financial Stability:1
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