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Business and Businessenvironment
INTRODUCTIONIn the modern business world companies are having huge competition, they have to look attheir micro and macro environment both in order to sustain in the market for longer duration.Firms have to make effective strategies that can support them in meeting with the needs ofconsumers and provide benefits to stakeholders (Al-Saleh and Mahroum, 2015). Current study isbased on Nisa retail firm which is the small size retail company. It aims to provide qualityproducts and services to consumers so that it can enhance their satisfaction level. Present reportwill discuss objective of different type of organization and their growth in the internal businessenvironment. Study will explain mission, vision, objective of these entities. Furthermore, I willapply PESTLE and SWOT analyses models in order to understand internal and externalenvironment of the companyTASK 1P1 different types of organisation and their purpose & P2 Size and scope of range of differenttypes of firms1