Marketing Strategy and Application - Report
Added on 2020-06-04
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MARKETING STRATEGY ANDAPPLICATION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Q1 FUNCTION AND STRUCTURE OF SAINSBURY................................................................1Working of structure and function in order to achieve organizational goal...............................3Problems with current structure and functions............................................................................4Q2 PESTLE FACTORS..................................................................................................................4Q3 SWOT ANALYSES..................................................................................................................7Q4 CONCLUSION AND RECOMMENDATIONS.....................................................................10Conclusions...............................................................................................................................10Recommendations.....................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIn the modern ear each firm implement effective marketing strategy in order toaccomplish its fundamental goals. It concentrates on reaching to the mass audience andsatisfying their needs. Current strategy is based on Sainsbury which is operating its business inthe retail industry (Martínez, Galván and Alam, 2017). Customers are the key stakeholder of thebusiness and entity aims to offer them satisfactory products so that they retain in the business forlonger duration. Present report will discuss function of Sainsbury and its organizational structure.SWOT and PESTLE analyses of the company will be done in this assignment. It will explaincustomer relationship management and its importance for the firm. TASKQ1 FUNCTION AND STRUCTURE OF SAINSBURYFunctions of Sainsbury Each organization has to perform several functions that supports in smooth running ofbusiness. Main objective of Sainsbury is to enhance its revenues and retain its workers in theworkplace for longer duration. In order to achieve this objective Sainsbury performs variousfunctions, these are explained as below:Procurement: This department deals with Bid issues, request for proposal and issuecontracts. It is accountable for expenditures of business and managing supply chain ofthe company (Baalbaki, Hoffman and Gilliard, 2017). Finance: It is essential function of business, finance manager of the company isresponsible to make proper investment decision, effective allocation of resources, budgetformation. Sainsbury maintains relationship with many stakeholders and it aims to keepthem satisfied. It utilizes its capital raising sources well so that it can manage its risk andcan enhance its revenues. Marketing and selling: It is the department which continuously work for raising salesvolume of the firm. It promotes the product and services in the market in such manner sothat more people take interest in company and use its services. Marketing managerpromotes the brand by adopting effective marketing strategy and train seals team so thatthey can deal with consumers well (Smith, Rupp, and Offodile, 2017). 1
IT: Information function is another function of the cited firm in which IT team managerecords and circulate necessary information to relevant persons on time. Human resource: HR function of company works to motivate employees, hire skilledemployees and retain them in the workplace for longer duration. HR manager of theSainsbury selects the deserving candidates in the organization and train them as well.Individual monitor their performance and accordingly give them reward and recognitions.This helps the company in motivating staff members and retaining them in thecorporation for longer duration (Kumar and Bansal, 2015). Research and development: It is the department which conduct market research andcollect information about needs of consumers and market demand. By this way marketingdepartment and other department makes changes in their working process and try to meetwith the demand of market. Organizational structureThere are several types of organizational structure that are used in different organizations.These are explained as below:DivisionalIt is the type of structure in which firm group each function into division. All divisionsare allotted necessary resources so that they can perform their work effectively. It is beneficialfor the big size firms because it offers them operational flexibility. If one division fails toperform them then it does not impact on entire business. Sainsbury adopts divisionalorganizational structure (Betz, 2016). FunctionalIt is another type of structure in which firms organize different department and all thesedepartments perform different functions in the firm. All department communicate with otherdepartment so that goal of the firm can be accomplished. ProductIt is another type of organizational structure in which people are organized for managingdifferent products. All employees have to report to the single authority. It organizes products byconsidering different categories (Greenspan, 2015). Matrix2
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