Business and business environment assignment | Burberry Plc
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Added on 2021-01-01
Business and business environment assignment | Burberry Plc
Added on 2021-01-01
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Business and BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Different types and purpose of organisation..........................................................................1P2 Size and Scope of Different Organisation.............................................................................3TASK 2............................................................................................................................................5P3 Relationship between different organisational functions and its link with objectives ..........5TASK 3 ...........................................................................................................................................6P4 Positive and negative impact of macro environment on business operations........................6TASK 4............................................................................................................................................8P5 Internal and External analysis of organisation.......................................................................8P6 Interrelation of strength and weakness with external macro factors......................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness environment is concept which includes individual, organisation and variousfactors which affect activities. Government, technology, economic, customers, competitors andso on are various components which indirectly control firms. Shareholders, suppliers, employeesare elements which directly regulate operations. Executives need to have complete knowledge ofsystem abilities and market conditions. This help them to utilise resources that is funds, materialand workforce efficiently by using latest tools and technologies (Buğra and Savaşkan, 2012).Present report is based on Burberry Plc which are having their headquarters in United Kingdomand branches in different nations. It is a luxury fashion store which provides trendy clothes,accessories, cosmetics, sunglasses and fragrances. This assignment defines different types andpurpose of organisation which vary with each other in size, scope, objectives and structure.Organisation functions have interrelationship which benefit administration to accomplish goalswill also be discussed under this report. Internal and external analysis is done by management toacknowledge positive and negative impact of macro environment. Thus, strengths andweaknesses is related with external macro factors. TASK 1 P1 Different types and purpose of organisationEach and every corporation require to establish their position in market. Entrepreneur setgoals and objectives which are used as main aim to design system and make it functionaccordingly. Private, public and voluntary are various forms of organisation which differs inrespect to their aims which are either to gain profit or to deliver appropriate things and servicesin market. The NGO, NPO and profit firms are various sectors which are described below(Hilton and Platt, 2013):Basis ofComparison NGONPOFor Profit MeaningThese are organisationwhich are incorporatedto provide adequateproducts and services forwelfare of society. These are enterpriseswhich individual orgroup of people start togain appropriaterevenue for organisingThese organisation whichare established byentrepreneur to utilisefunds and conductoperations effectively;1
business and deliverthings to people inrespect to theirdemands. thereby generate profitfrom business. Area ofTransaction Large scale operations. Limited area ofactivities. Large and limited scale ofoperations. Objectives Prime goal of thissegment is to improvesociety and developeconomy of nation. Main aim of this sectoris to encourage art,science and commerce. Raise customer base andsales to increaseprofitability and sustainposition in market. Different kinds of organisation which are present in market are as follows:Public Sector:State or local government incorporate such companies in which resourcesare purchased with funds collected from public in form of tax. Crown Prosecution Services isagency which executes legal action and criminal cases which is functioned by government tomake appropriate decisions and judgements. Purpose: This segment includes firms which are set up by authorities to enhanceemployment opportunities and provide appropriate products and facilities to public (SenaFerreira and et. al., 2012). The activities and operations of Crown Prosecution Service influencetheir performance as the organisation perform for the verification of victims and criminalsaccordingly. Private Sector: Businessperson invest funds to purchase adequate material and workforceto conduct appropriate business activities. Burberry Plc is fashion outlet which provides luxuryitems that is clothes, accessories and many other things. This help top personnel to establishappropriate position of firm in market in respect to rival brands. Purpose: This sector comprises enterprises which are started by individual to generategood amount of revenue to sustain goodwill and image of company in market. Blueberry Plcperform their operations to gain revenues and benefits that shapes their performance accordinglyto reach the certain outcome. Voluntary Sector: This tactic defines organisation which are incorporated by individualto conduct business activities and provide things to people in according to their needs and wants.2
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