Business and Business environment

It is my first time when I have to make an assigment so this is why I would need your help . I hope this assigment it is going to be unique ( no one else used the same assigment before) and I would like to add that the teacher doesn't like to see any of the requests in the assigment . I would also like to ask you to write at each part when Lo1/Lo2/ Lo3 and Lo4 is starting so it is going to be much easier for me.The plagiarism has to be maximum 15% and most of the examples for books that my teacher likes would be Neil Armstrong and Philip Kotler. I hope everything goes well . Kind regards, Bianca

BUSINESS AND THE
BUSINESS
ENVIRONMENT
Task 3&4
LO3 &4

Covered Content
Introduction
Positive and negative impacts the macro environment
Internal and external analysis to identify strengths and weaknesses
Strengths and weaknesses interrelation with external macro factors
Conclusion
Reference

Introduction
Environment of business can be divided in two ways which are micro
and macro, both can effect the business environment externally and
internally, even that can affect the business positively as well as
negatively. In this report NATWEST company is been chosen it is a
commercial bank which is situated in UK

Positive and negative impacts the macro
environment
Macro factors which are PESTLE:
• Political
• Economical
• Social
• Technological
• Legal
• Environmental

Continued...
Positive impact:
• Aides being developed
• Manageable improvement
• Moral Code of lead
• Social obligations
• Sound practices of business

Continued...
Negative effect:
 Complexities
 Cost is included
 Setting up change is troublesome
 Boundaries to rearranged operations

Internal and external analysis to identify
strengths and weaknesses
Internal analysis:
S-qualities of NETWEST are :
 Pioneer in internet searcher
 Best administrations
 Control over market
 Best capacities
 High calibre in operations
W-Weakness of NETWEST are:
 Absence of similarity with next eras gadgets
 Over reliance on publicizing
 Falling advertisement rates

Continued...
External analysis:
O-chances to NETWEST are:
Android System
Broadening Other That Ads
Distributed computing
T-dangers for NETWEST:
Rivalry
Versatile Computing

Strengths and weaknesses interrelation with
external macro factors
 Innovative upgrade
 Supportability in operations
 Commitment to economy
 Best practices in inward condition of organization.
 Rivalry dangers
 Operations are identified with them
 They influences shortcomings straightforwardly

Conclusion
It has been evaluated from this presentation that with the assistance of
PESTLE and SWOT examination of organization, qualities and
shortcomings alongside dangers and openings can be effectively known
by the firm as indicated by which changes can be made.

References
Wheelen, T.L. and Hunger, J.D., 2011. Concepts in strategic
management and business policy. Pearson Education India.
Wild, J.J., Wild, K.L. and Han, J.C., 2014. International business.
Pearson Education Limited.

Thank you