Analyzing the Impacts of Macro and Micro Environment on Business Operations

Unit – 1
Business
And
The
Business
Environment

Table of Contents
INTRODUCTION......................................................................................................................3
PART – A (PRESENTATION).................................................................................................3
TASK 1......................................................................................................................................3
P1. Covered in PPT................................................................................................................3
P2. Covered in PPT................................................................................................................3
TASK 2......................................................................................................................................3
P3. Covered in PPT................................................................................................................3
PART – B (WRITTEN REPORT).............................................................................................3
TASK 3......................................................................................................................................3
P4. Analyse the optimistic and pessimistic impacts of macro environment over business
operations...............................................................................................................................3
TASK 4......................................................................................................................................5
P5. Evaluate the intrinsic and extrinsic analysis for identifying potential power and weak
spots........................................................................................................................................5
P6. Determine the strengths and weaknesses that interrelate with external factors...............5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
The managers of an organisation analyse intrinsic and extrinsic environment in order
to increase its aggressive strategies for competing with opponents. It is most important for
managers to minimise its weak spots and coercion by maximising the potential power and
prospect. This creates opportunity to develop and expand business for being stable at
competitive market (Awang, Ismail and Rahman, 2017). In this project Marriott Hotel has
been selected that is American multinational hospitality industry and franchise broad
portfolio at United States. This project analyses the optimistic and pessimistic impacts of
macro environment over business operations. It further evaluates the internal and external
surroundings for identifying its capabilities to restrict controllable and uncontrollable risk.
Additionally, it determines the strengths and weaknesses that interrelate with exterior factors
of business environment.
PART – A (PRESENTATION)
TASK 1
P1. Covered in PPT
P2. Covered in PPT
TASK 2
P3. Covered in PPT
PART – B (WRITTEN REPORT)
TASK 3
P4. Analyse the optimistic and pessimistic impacts of macro environment over
business operations
Macro Environment:- The managers of Marriott International examines macro
environment for analysing the favourable and unfavourable affects over business operations
(Berg, 2018). It is necessary for managers to determine various aspects that may positively or
negatively impact the stability of organisation in perfect competition market.
PESTLE Analysis for Marriott International:- Marriott International manager aims
to implement this framework for analysing the adverse impact of these external factors that