[SOLVED] NatWest Bank SWOT Analysis and Business Environment

The provided assignment is a comprehensive report on NatWest Bank, including a SWOT analysis. The SWOT analysis highlights the bank's strengths in its brand position, track record in developing new products, strong distribution network, and powerful portfolio. However, it also identifies weaknesses such as the impact of technological changes on traditional banking practices. Opportunities for the bank include adopting new technology to improve customer experience and expand services. Threats to the bank include increased competition from digital banks and changing regulations. The report also discusses the business environment, including technological factors that have affected the bank's operations. Overall, the assignment provides a detailed analysis of NatWest Bank's position in the market and its potential for growth.

Business and Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different type of the organisation.....................................................................................1
P2 Pros and cons of the different types of the organisation with their scope, size, structure and
objective. ...............................................................................................................................2
TASK 2............................................................................................................................................6
2.1 Different departments of the organisation with their inter-relationship and their operation.
................................................................................................................................................6
TASK 3............................................................................................................................................6
3.1 Analysis of macro environment and their impact on the NATWEST..............................6
TASK 4............................................................................................................................................9
4.1 SWOT analysis of the NatWest........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business environment is the sum total of all the internal and external that can affect the
organisation operations, decision-making, profitability and productivity. There are various external as
well as internal factors where internal includes organisation culture, value system, organisation
structure, human resources, corporate culture etc. and external factors includes political, social,
technological, economical etc. for this report, NatWest PLC have been selected which is more than
44000 office in the world and world's leading international bank. The report includes different types
of organisation such as private, public and charity as well as it includes different department and their
inter-relationship between different organisation. SWOT and Pestle analysis is also made in this
report which help to find internal and external factors that can affect the NatWest.
TASK 1
P1 Different type of the organisation.
In the existing business environment, there are different type of organisations operate for the
different purpose. On the basis of their nature, business operation and objective, these are categorised
into several categories, are as follows:
Private organisation: Private organisation is defined as the business entities which is owned and
managed by the private players or investors. The key purpose of the private organisation is to earn
profit from the different economic and commercial activities. All the shareholders and owners avail
all the profit earned by the company (Aguilar, 2017). There are different type of private owned
organisation exist that are partnership, sole proprietorship and co-operation. There are different
purpose of the organisation and on that purpose, they are categories such as the aim of sole
proprietorship is to serve intense profits to the single person that is owner of the company. Whereas
in the partnership firm, all the profits are earned and distributed to the partners. And in the
corporation organisation, the revenue is earned so that they can able to provide return to their
shareholders. The different private sector organisation in the UK are Prima, Tesco, Marks and
Spencer.
Public organisation: It is also known as the governmental organisation which is directly owned and
managed by the local authorities. The key objective of these firm is to serve well being and benefits
for the society. They generally work so that they can help society in order to sustain in long run not to
earn economic benefits and profits but they. The span and size of the activities of this government
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business is so broad and they are directed to the serve non-economic benefits to the society. These
types of the firm are made with the different means such as formed by the direct administration
function which the help of tax paid by the local residents, other example is state owned enterprise
which is run on the basis of expenditure of the national and state government. As well as there is
another form of public organisation that is public outsourcing where public and private venture come
together to that they can able to share liabilities and assets of their related firm (Davis and
Blomstrom, 2016). They key aim of such type of company is to diversify the project and take
maximum benefits of the organisation. Such as National health services, which is the renown public
sector firm which work for the growth of the society and enhancing the community health in the most
effective manner. NHS is formed with the purpose of better availability of the appropriate health
services to every class. The good example of public organisation are London's Olympic Stadium,
World Health Organization (WHO), Sydney Harbour Tunnel, New York's Central Park, Hong Kong
Disneyland.
Charity: It is the specific type of the non-profit organisation, and they do not work to earn any type
of profit from their operation. The sole common objective of this type of company is to ensure
society wellbeing and public interest. The example of the charity firm is Christian Aid which is
introduced with the interest to change the world swiftly (Kennerley and Neely, 2013). The key
objective of this organisation is to make the world fell comfortable that every individual can become
free from the poverty problem. They do not expect any profits and benefits from the firm but they
continue their activities for the moral and social cause. Well known charity's organisation includes
Oxfam, Red Cross and Red Crescent and Medecins Sans Frontiers
P2 Pros and cons of the different types of the organisation with their scope, size, structure and
objective.
Private company
Pros
 These type of organisations are more attractive and have large number of the potential
customers.
 It the company want to sell their asses or whole company, in that case there are large numbers
of buyers (Buchholz, 2016).
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 These types of firm have potential to earn large profits and revenue as compare to charity and
public companies.
 Transfer of the ownership can easily be done in the private ventures.
 All the activities and operation is managed in the effective and efficient way.
 They can have choice to adopt both the small and large firms (Rose-Ackerman and Tobin,
2015).
 These companies do not need to file their financial statement with the registrar of the
companies and their financial information is not available to the public.
Cons
 They need to fulfil various legal requirements which is made by the companies act,
government etc.
 The registration process is very difficult as compare to public companies.
 Financial statements should be audited with some exceptions in terms of the new Companies
Act (Aguilar, 2017).
Public organisation
Advantages
 In the public-sector organisation, they can able to improve the financial condition by getting
money which is not to be repaid.
 Thy help the country to influence their economic activity, boots up the country’s output
 They can easily plan to grow the society because all the planning is made by the government.
Disadvantages
 It will be difficult for the government enterprise to manage and control these organisations
because they need to give time to attend meeting which is held for the interest for the society.
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 There will be lower salary is given to the employees because they work in order interest for
the society so they reduce their cost which is not beneficial for the workers in the organisation
(Davis and Blomstrom, 2016).
Charity
Pros
 They generally do not need to pay any income tax or corporation tax
 Capital gain tax gifts to charity and stamp duty are free form the inheritance tax.
 They get special treatment in case of VAT in different circumstances.
 They can easily raise fund from the government, grant making trust and public as compare to
the non-charity organisation (Kennerley and Neely, 2013).
Cons
 The rules are strict which is applied by to the trading of the charity and these rules are made
by the Charity commission guidelines charities and trading.
 They are not allowed to receive any financial benefits as they are working for the benefits for
the society.
Type of
organis
ation
Sole trader Partnership Public Private Charity
Size These
organisations
have small
size as this is
run and
managed by
the single
person that us
The size of this
organisation is
dependent on the
number of
partners, if there
are more members
than the size is
large and if it is
In private
administration,
the size of
company may
be small or big,
it is dependent
upon the
investor, if he
In charity
firm, the size
is small
because they
work for the
society well-
being so they
do not need to
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known as
Karta
(Buchholz,
2016).
less than it is
smallThese forms
have large size as
existence of
government is
taken place when
there is limited
number of seller
and that
organisation need
to give direction
for society well
being
invests large
capital, than
the size is large
and he invests
less capital
than the size is
small
make their
personal
investment at
large
prospectus.
Scope It requires
small amount
of capital and
no large risk
and liability
is involved
and they
market their
product in the
limited place
and scale
(Rose-
Ackerman
and Tobin,
2015).
Each partner has
the right to sell
and buy on the
behalf of
partnership in
cash or credit
and any single
partner does not
have right to
take loan without
consent of every
partner.
The scope of the
these organisations
to serve public
welfare in the
country, they do
all the work which
help to increase the
standard of the
society.
They work to
generate large
number of
profit in the
company with
their motive is
to sell their
maximum
products in the
high
competition
market
They work to
improve the
living standard
of the society
and so not
have motive to
generate
profits.
Structu
re
It is the
business
It is when there
are two or more
The company must
have one director
The institution
must have one
There are
board of
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trading where
there is single
person
responsible
for any loss
or profits and
he need to
manage and
control the
business
persons operate
the organisation
as well as share
the risk and
income or loss.
and 50 is the
maximum
numbers of
directors, they can
be individual or
the corporate
bodies as well as
they are
responsible for
managing day to
day activities
(Rose-Ackerman
and Tobin, 2015).
director and no
limit on the
numbers of
directors and
they should lay
down all the
rules and
regulation
regarding their
duties
director who
can take
effective
decision so
that they can
solve the
problem of
people and
then staff who
work as the
volunteer to
implement
those decision.
Objecti
ve
The key
objective of
the sole trader
is to
effectively
and
efficiently
managed their
business in
the effective
and efficient
way with
handling all
the risk
(Aguilar,
2017).
The objective of
the partnership
firm is to share
their strengths,
spread their risk
and reduce
formalities.
Their key
objective is to
increase the value
of shareholders,
maximise profit
and to maintain the
proper liquidity
with expansion.
Objectives of
these
companies is to
produce
environmentall
y friendly
products and
make customer
happy and
satisfied
Key objectives
of the charity
companies to
create
awareness
related to the
social issues
such as child
labour,
poverty etc.
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TASK 2
2.1 Different departments of the organisation with their inter-relationship and their operation.
The term organisational structure means deciding the framework of working in order to bring
the effectiveness in the profitability and productivity of the business. The operation of the NatWest is
distributed among the various departments such as human resource, marketing and finance etc. these
all are very essential for the growth survival of bank. The different structure in the organisation are
made in term to attainment of the objectives in the well proper manner. With the help of this all
department organisation find easy way to manage the task and operation of the business enterprise
activities (Kennerley and Neely, 2013). Each department has its own speciality in their particular
unit. The human resource department of the organisation focuses on the recruitment and selection
process. Their main objective is to find out the best suitable candidate for the business enterprise.
They also work as providing the best kind of training and development facility to their employees so
they perform will in order to perform the activities in the best manner.
The well trained employees bring the efficiency in the performance. In addition to this the
marketing department also plays main role growing the business activities. The selling activity of the
firm is overall dependent on the marketing department. The marketing play their role as identifying
the needs of the customer and aware them about the product and services in the market (Davis and
Blomstrom, 2016). They play key role in the success of the department. With the help of this the
financial services are reached to the customer. Moreover, the financial department of the company
helps in allocation the needs of the finance so that organisation activity can run properly without any
intervention. It helps in determining the financial requirement of the company. The well functions of
the organisation depends on the financial resources of the company. The one more department is here
which is also necessary in the terms to identify the need of customer and take various efforts in order
to full-fill them. Being, the bank it is essential to provide good services to customer service. With all
the above department the organisation have one more unit that is IT.
They work in the manner to managing all the computer and technical system. So it can be said
that if all department work in the proper manner than the organisational objective of the firm can
easily achieve. The main objective of the bank is to provide high qualified service to their customer.
The organisation undertake eh financial resources so that each function of the company can perform
well (Aguilar, 2017). All departmental activities are interrelated with each other. For example the
human resource department activities are engaged in the financial services, the main role of the
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marketing department is to make aware customer about their product and services. The HR
department work as recruiting the employees and assigns the suitable work to them. So there should
be division of each department so they can perform their activities in the effective and efficient
manner (Buchholz, 2016). With the help of this company can earn maximum productivity and
profitability.
Production: the production department is responsible for manufacturing the products and services
for the organisation. Production manager is responsible to allot the task to the employees in order to
fulfil the customers order. They are accountable for both quality and quantity of the products.
Products are the only basis by which organisation can satisfy the needs of consumer so production
department need to keep eye on every product they made so that they can achieve maximum standard
of quality
Marketing: They ate responsible to generating awareness in the mind of target market and they have
to generate leads so that they can convert the desire of customer into purchase decision. They need to
identify what customer need and then produce goods accordingly, after that they need to the set the
price while considering three factors cost, competitor and customer perceived value, further they
need to select appropriate distribution channel and marketing strategies to react at target market
Finance: They need to manage all the financial information of the organisation such as income and
expenses, loss or profit, assets and liabilities so that they can draw out conclusion that the
organisation is at loss or profit stage. They also prepare different types of budget so that the cost can
be reduced.
Human resources: They are responsible for managing the work force of organisation which may
include staffing, training, development, compensation, termination etc.
All the department are inter-related with each other and have some relationship such as
production department need to ask to the marketing department that what is the demand of the
customer and then produce the goods. They need finance department to prepare production budget
and human resource for producing goods. Whereas marketing department need production to produce
goods according to needs and wants of customers, finance one to prepare budget for marketing the
products and human resource to sell the products. Therefore, all the department of the company are
interrelated with each other.
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TASK 3
3.1 Analysis of macro environment and their impact on the NATWEST.
There are several factors that can affect the organisation in terms of decision making,
profitability, productivity etc. which is classified into two categories that are micro and macro. Macro
factors are those which is not in the hand of company, they change as the economy changes. It
includes external elements that are political, social, technological etc. to find influence of these
factors on the company, PESTLE analysis is the best tool, that are as follows:
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Political Factors
In every state, there are several policies and regulation that all the organisation need to
implement so that they can operate in legal way. The rules that is made by the political parties of the
country at both local and national level may affect the organisation not only in the everyday activities
but also at the organisation strategies level for creating better opportunities through authority, policies
and laws. Specially these arises due to competition level, industry structure can be determine by the
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government through marketplace and restrictive trade pattern legislations. The government promote
completion so that consumer have different choices for various products and services. There are
different political that define the political influence, the state that have federal political structure is
different from the unitary. There is an assembly for Wales and a parliament for Scotland In the UK
and the partial decision is taken by the European union (Davis and Blomstrom, 2016). Nowadays
NatWest is fighting for the survival because government is serving support to all the banks for the
intervening. As fears of recession growth, the Bank of England, the European Central Bank and the
US Federal Reserve, each bank have declared an emergency 0.5% cut in interest rates, But this
movement has had only a limited consequence on the troubled share markets.
Economic Factors
These elements have been joined with the governmental environment, which includes the
future and current authorities of main economic factors which is used to communicate the purchasing
power, wealth, consumption and saving with the authorities economic politics that deployed to affect
those factors. These all factors inflation, exchange and interest rates and these will have great wallop
on the prices, cost, profitability and aggressiveness of the company. It is very important for the
NatWest to identify, monitor and forecast those economic factors to which the organisation's market
effort is large delicate. They need to anticipate the development of market place which help them to
understand the economic indicators (Kennerley and Neely, 2013). If there is any economic
uncertainty arises, it affects the company in negative way as well as it create the bad impact on the
consumer, so it is the key responsibility of the marketing manager to realise the importance of
relationship between the moments in the economy and the changes that occur in the market place.
Social factors
There is complexity in demographics which includes alteration in population features lifestyle
,beliefs, educational standards, attitudes and culture The way the customer believe, behave and buy
are the result of the difficult ethnic conditioning by the family, peers, work, friends and school as
well as media. These are the condition which help the customer to decide what to buy, when and
where to buy it or can be brought at cash or credit. Before 20 years ago, 30% of people buy the
product because they like that not they need that, but nowadays it is totally different, organisation
need to understand that there is change in the demographic trends in their company as well as change
in social climate in various parts of the world (Buchholz, 2016). The expectation of the people are
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becoming higher because of their changing lifestyle and now they are becoming more wealthy. In the
1960's minority of the people were using telephone, refrigerator, car, television, credit card and bank
accounts but the generation of twenty-first century will not able to survive without these things.
Before twenty years, people were not using plastic money but now they are not using cash as money.
So this have increase the demand of banking services, where several transactions can be done while
sitting at home such as bill payments, cash transfer, recharges etc. NatWest have recently launched
the two pension plans to the competitor stakeholder pension. According to them, consumer may
either select the basic investing solution as related to the stakeholder goods. They also diversify their
pension possession which includes a choice that is select option. The company's director
communicates that these new pension products which serve customers everyday pension investors
something which is more flexible than the stakeholders plan.
Technological factors
Technology have become the most significant factor that can affect the business in the recent
time. As the development of the information technology have created a large impact on the banking
industry. And these factors have created opportunities for several business man in the banking area.
There are many technological tools such as email, use of fax and internal have made all the
transaction easy and fast for the banks as well as customer. Nowadays, customer need not to go bank
to deposit their cash, fund transfer etc. Introduction of mobile banking application have made all the
transaction easy. Customer can sit at home and do several operations such as fund transfer, bills
payment, mobile and television recharges and many more. By this development, bank have generated
large revenue because they are now able to maintain proper relationship with them on the virtual
platforms. Introduction of information technology have made many changes in the NatWest, they can
able to collect the data of their customer and analysing them, they can able to find that customer is
interested in which plans and by this they can able to offer several schemes and offers to the
interested customers (Rose-Ackerman and Tobin, 2015).
Legal Factors
Different banks are controlled and managed by the various laws and agencies in the different
countries. Recently in the UK, single banking licence have been implemented which allow different
bankers to open their branches in the UK. The government have put pressure on the NatWest bank so
that they can able to restore the British Treasury in 2009 (Aguilar, 2017).
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Environmental Factors
It deals with the biology related problems. The place of the state where the bank have set up
their branch and traders, affects a lot to the company and customers. Also, environmental condition
changes alter the bank process and ways of uptake that respond to the market.
TASK 4
4.1 SWOT analysis of the NatWest.
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CONCLUSION
It can be concluded from the project report that NatWest is the have very strong brand
position. The SWOT analysis state that they have the track record to develop the new and innovative
products, have strong distribution network with the powerful portfolio which help them to grab
opportunities like adoption of new technology. The report state that there are different types of
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organisation and that have various department, that department are inter-related with each other for
their functioning.
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