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Business and Business Environment of Morrison : Report

   

Added on  2020-07-23

11 Pages3640 Words46 Views
Business and BusinessEnvironment

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between different organisational functions and its link with organisationobjectives................................................................................................................................1TASK 3............................................................................................................................................3P4 Positive and negative impact of Macro environment on Business operations..................3TASK 4............................................................................................................................................5P5 Internal and External analysis of organisation..................................................................5P6 Interrelation of Strength and weakness with external Macro factors................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONBusiness compose and involve various kinds of activities and functions which have toperform in better and appropriate manner. Environment of a business association is not stable innature and get fluctuate with every due course of time (Bah and Fang, 2015). Businessenvironment need to understand by managers of a company properly which further enable themto derive better results and objectives. This project is based on Morrison whom want tounderstand the environment of business properly so that effective working could be done. It willinclude and define about different purpose and kinds of business entities which have a vastimpact on business environment. All the business firms are differ from each other in context withsize and scope which need and required to better understand by business managers. Although, itwill also define about the relationship of various organisational functions which further assist inaccomplishing business objectives. Thus, the external and internal environment need to assesseffectively which further need to evaluated with the relationship among each one of them. TASK 1Covered in PPTTASK 2P3 Relationship between different organisational functions and its link with organisationobjectivesOrganisation has to perform operational activities in an adequate manner and for this,they will examine surrounding effectually (Belás and et. al., 2015). It is must for an enterprise todevelop an appropriate framework so they will achieve desired goals and aims within certaintime span. Morrison is one of the leading association which is operating business in retail sector.They are having more than 75000 individuals who are working with them. Along with, they areproviding variety of products and services to to customers which enables them in improvisationof profits and market share.Company is following flat organisational framework; hence, people of affiliation witheasily communicate with each other. Therefore, staff members will easily share thoughts andopinions with superior. Manager will take assistance of employees into procedure of decisionmaking. It increases their involvement level and in addition render motivation to them. Policiesand strategies of an enterprise need to be flexible; thus, it can be modified as per requirement. 1

Morrison needs to perform numerous kinds of function and this will include finance,human resource, purchase, sales and so forth. It is required for them to accomplish entireactivities in an effective manner; thus, they will be able to maintain an effective place atmarketplace. If they all will get combined then, superior of firm will easily attain desired targetsand goals significantly (Botha, Kourie and Snyman, 2014).Henceforth, interrelationship of organisational structure of Morrison with anotherfunction will be stated as beneath:Marketing department: It is must for each organisation to do promotion of their productsand services. Therefore, they will be able to gain attention of numerous people towards them. Incontext of Morrison, they are using various tools and methods for this purpose, such as socialmedia, websites, print media and so on. Along with, they will do modifications in items as perrequirement of customers. This aids them in improvisation of sales and production. In thismanner, they will improve profits and brand image at marketplace. Additionally, desired aim willattain within limited time duration (Cai and Yang, 2014).Human resource department: Manager of this division needs to appoint skilled as wellas talented individuals at workplace; thus, they will help them to attain coveted targets andobjectives within limited period of time. This unit is much connected with another divisions.They will render training to employees so that they will be able to complete their work withproper coordination and cooperation as well.Production and operations: This kind of department is related with company's initialactivities. They have to manufacture products and services as per needs and wants of clients;therefore, they will be able to fulfil it accordingly. They will store material at warehouses anduse them as per desires of people (Caiazza, Shimizu and Yoshikawa, 2017). This enables them totake benefits from contenders at marketplace and in addition improve profits or market share.Accounting and Finance: It is required for this unit to prepare budget for eachdepartment. This needs to be follow by them in an appropriate manner; therefore, they will beable to reduce wastage or unwanted cost from business procedure. As a result, coveted targetsand goals get achieved within limited time span. This will comprise many things, such as survey,asset creation and so forth. If affiliation is having sufficient finance then, they will easily attaincoveted targets timely.2

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