The assignment is based on conducting a thorough PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Aston Martin. It aims to identify the key strengths, weaknesses, opportunities, and threats associated with the company's operations in the UK market. The report concludes by highlighting the importance of a favorable business environment for entities like Aston Martin and provides insights on how to face future competition by removing weaknesses and threats.