Business Environment Analysis
Added on 2020-06-03
12 Pages3557 Words187 Views
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BUSINESS ANDBUSINESSENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................3P1 & P2 Covered in PPT .......................................................................................................3P3 Relationship between different organisational functions and how they link toorganisational objectives and structure..................................................................................3TASK 2 ...........................................................................................................................................5P4 Positive and negative impact of macro environmental factors ........................................5P5 Internal and external analysis of business organisation ...................................................7P6 How strengths and weaknesses interrelate with macro environmental factors ................9CONCLUSION ...............................................................................................................................9REFERENCES .............................................................................................................................10
INTRODUCTIONBusiness environment is a combination of all entities, individuals and entities that mayor may not be under control of organisation which will put a huge impact on firm's performance,growth and profitability as well. This is made up macro and micro environmental factors Alongwith this, business environment is a consolidation of internal and external factors that will affectcompany's existing situation. Management changes, employee morale and corporate culture areconsists with internal elements Competitors, suppliers, customers, shareholders are the externalfactors of business environment (Mkude and Wimmer, 2015). Hotel Hilton is the chosenorganisation in this present report which is a global brand of hotel services and resorts. There willbe discussion on various types of business organisations and their purpose. Also, there will bestudy on the macro environment of business organisation. Apart from that, SWOT analysis isdone in order to make internal and external analysis of company. TASK 1 P1 & P2 Covered in PPT P3 Relationship between different organisational functions and how they link to organisationalobjectives and structureAn effective organisational structure is a system which consists of implicit and explicitinstitutional rules. It is also helpful in task allocation, supervision and coordination amongbusiness activities towards the achievement of company's goals and objectives. Along with this,Hotel Hilton needs to be flexible, creative, innovative and efficient for accomplishing asustainable competitive advantage. Organisational structure grants the expressed allocation ofroles and responsibilities for various processes and functions to different entities, i.e. branchdivisions, group or an individual. Marketing, human resource department, production &operation, research & development, customer services, information technology, finance &accounting etc. are the various functions of business organisation; they all are responsible inorder to achieve goals and objectives of company from target market.
There is given brief explanation of all functions of business organisation, such are as: - Marketing – Marketing have an significant role in business entities; it helps managers toreach potential customers. Without this, customers may not be aware of the products andservices of the company. Along with this, the process of marketing planning, supports tomanagers in forecasting of sales. So as they can produce products and servicesaccordingly. If managers of Hotel Hilton provides quality products and services tocustomers so they can easily attracts towards company. This will helps in achieving goalsand objectives of firm from competitive market. Marketing manager is also liable torecognise needs and wants of buyers; and focuses on producing the same (Zalengera andet. al., 2014). Through which , the sales and profits of cited company are rapidlyincreased.
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