Business and Business environment of Primark : Project Report
Added on 2020-06-04
14 Pages3892 Words67 Views
Business and Businessenvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Different types of organisation, their purposes and legal structures......................................1Covered in PPT............................................................................................................................1P2 Size and scope of different organisation................................................................................1Covered in PPT............................................................................................................................1TASK 2............................................................................................................................................1P3 Relationship between different organisation functions..........................................................1TASK 3............................................................................................................................................4P4 Positive and negative impact of macro factor on business operation.....................................4TASK 4............................................................................................................................................6P5 Internal and external analysis of Primark company...............................................................6P6 Strength and weaknesses interrelating with external factors..................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment involves some internal as well as external factors which can affectorganisation and their operating system. So, it is huge responsibility of managers to keep in mindall environmental forces while setting organisational strategies and policies. In simple words,business environment includes those people, entities and factors which may be controllable oruncontrollable by managers. Business owners can control micro environmental factors but theycannot control or handle macro forces (Afifah and Tielung, 2015). This is mandatory for allorganizations to follow these factors otherwise it cannot survive in competitive market place. So,it can be said that profitability, survival and growth of company totally depends upon itsenvironment in which it operates it operations. This project report is based on, PRIMARK which is a subsidiary of AB Foods, it isspecialised in clothing and accessory items. It is located in Dublin and having many stores in allover the world. In this report different types of organization have been evaluated along with theirpurposes and legal structures. Also, interrelation between organisational functions and structureshas been demonstrated. Various positive and negative impacts of macro factors on business hasbeen determined. At last, interrelationship betwixt internal strengths/weaknesses and macroenvironmental factors has been evaluated. TASK 1P1 Different types of organisation, their purposes and legal structuresCovered in PPT P2 Size and scope of different organisation Covered in PPTTASK 2P3 Relationship between different organisation functions There are different types of organisational structure which support to entity in attainingtheir goals and objectives. All functions of Primark company are interrelated with each other’sand it is responsibility of organisation to assists them in appropriate manner. For example,marketing department is connected with finance. This is because at the time of implementing1
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